Five Reasons for the Increased Interest in Radio Advertising
There are 5 reasons for the recent comeback of radio: Radio attracts more ad dollars this year than it has in a decade:
What’s your tagline?
With the explosion of social media, you
Identify Your Influencers
Get atleast five times marketing ROI increase by identifying influencers. Marketing challenge today is more strategic than tactical. Reality: way most companies market themselves and their offerings simply does not connect
Marketers: Get Your Commercials Seen
For as long as there have been program ratings, marketers have been concerned with how many viewers are watching their commercials. Do they leave...
The Problem with One-Word Coverage Promises
In the world of entertainment, the goal is to convey the depth and complexity of the story line
Guvera gets traction with advertisers
Guvera, the on-demand service that recently launched here in the US, has gotten some early traction with big national advertisers who like the streaming...
Pinning a marketing venture on your local bowling alley
Marketing magazine Media Life explored a venue that many may not think about too often when they are considering a marketing plan. As we gave away in the headline, we
TV's Dead-End Web Linking
How can an encyclopedia be so damned entertaining? I am an avid user of Wikipedia but I have to be careful because looking up a simple definition can cause me to blow through a whole
Hurricane season is here: In Case of Emergency, Part III
We all remember Hurricane Katrina and the 2005 season in general—it was just about the worst ever. AccuWeather.com Hurricane Center meteorologists, led by Chief...
Hurricane season has started: The Flood of the Century, Part II
We all remember Hurricane Katrina and the 2005 season in general—it was just about the worst ever. AccuWeather.com Hurricane Center meteorologists, led by Chief...
Hurricane season has started: What you need to know to be prepared, Part I
Editor’s note: We all remember Hurricane Katrina and the 2005 season in general—it was just about the worst ever. AccuWeather.com Hurricane Center meteorologists, led...
Marketing TV brands with social media optimization
You've probably heard of SEO, search engine optimization, but there is a new term you should be familiar with, SMO, which stands for social
Jose Luis Rodriguez, founder/CEO, Hispanic Information and Telecom. Network (audio)
HITN was established in 1983 as a private, non-profit organization, with the goal of advancing
Saving Face (book)
Many TV stations, radio stations and newspapers are beefing-up their social media strategies. They’ve recognized some of the immediate benefits of having their talent...
Political Broadcasting – From Around the Borders
Interestingly, on the political front, the FEC has just issued a case that deals with a novel question affecting Texas and other border state...