What's television's next business model?
Despite all these new media opportunities sometimes, though, it feels like we are back inside the Internet bubble. Like shuffling cards in a deck. Hearts, we go
Traffic & revenue management systems: Internet streams; Going paperless
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide...
Humpty Dumpty, the Mad Hatter, and Localism—Part 1
"When I use a word," Humpty Dumpty said, in rather a scornful tone, "it means just what I choose it to mean -- neither more nor less." "The question is," said Alice, "whether you can make words
Dreams and Nightmares: Taking DR Products to Retail
The dream of nearly all DR marketers is to see their product on the shelves of tens of thousands of retailers across the country. Unfortunately for many companies, this dream often turns
Stealing Dollars From Newspaper
I recently read an interesting story about a young girl who was passionate about all things food. She loved to cook; she loved to...
How far can a network go?
A recently issued declaratory ruling from the FCC in the matter of Rocking M Radio, Inc. (DA 10-242), (hereinafter “Rocking M”) is a veritable primer on FCC policy regarding network programming
Using Fear to Motivate News Viewing
Fear. It is the number one emotional sell of television news promos. During rating periods, the pressure to deliver an audience becomes even more...
Will Listeners Pay For Online Audio Content?
Will consumers pay for online content they get now for free? That's a question that Nielsen recently asked 27,000 consumers in 52 countries -...
Market strategies and observations for 2010 and beyond
With 2010 in full gear…we sat down and tried to come up with a few observations on just what will happen to radio in the future -- this year and beyond. Every day more and more
The IBOC Power Increase, Part II; Other D/U Ratios, and a MP3 Mode Power...
In Part I, we explained the origin and inner workings of the NPR Labs power increase formula. The January 27, 2010, FCC Order provided...
The IBOC Power Increase, Part I; Understanding the Power Increase Formula
On January 27, 2010, the FCC adopted changes in the FM digital audio broadcasting rules to allow a blanket
The Dangers of Building Brands on Oversimplistic Research
Turn on early morning television these days and you will find a zillion lawyer ads. Almost all follow the hackneyed lawyer ad
How to Help "Special Occasion" Clients
“Special occasion” businesses have a never-ending responsibility to teach consumers how to use their products and services. Florists, candy stores
Bringing Money in the Door Is a Team Effort
The Financial Manager's Perspective: “Does it bring money in the door?” is the question that ad sales veteran Jim Birschbach encouraged his ad sales...
Selling Radio’s Sizzle, Along with the Steak
I have seen the Future, and it is Digital. (Sort of.) Digital is the Future. Seems like a no-brainer. All the sizzle in today's media world comes closely linked with