Everything You’ve Been Told About Paying Interns May Now Be Wrong
The attraction of working in the media has always kept broadcasters well-supplied
Shopping for the Right Communications Lawyer Part 1
Choosing a communications lawyer is a major decision for current and prospective owners of radio and television stations. Yet, too often
Part 3: Traffic & Revenue Mgmt Systems: FCC Nondiscrimination Policy; AUR trending reports
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide...
Radio’s Salvation: Innovation
Willie Nelson shot to the top of the pantheon of Country music stars – and radio can mimic his technique
Daytime TV: The ‘Second Prime-Time’ For Total Consumption
With the newly established routines of consumers, the colder winter months and increased movement restrictions will further solidify daytime TV as a true work companion, Nielsen believes. In its words, "Understanding these behaviors now is vital, as they can leave a lasting impact on a post lockdown world."
Which Contracts Should I Review?
By John M. Pelkey, Garvey Schubert Barer
After what she thought was a successful closing on the purchase of a radio station, the freshly-minted owner...
Workflow Strategies that Empower Social Media Marketing
Social media is like custard. Social networking is one of the most powerful and low-cost advertising tools around. Unfortunately, many marketing professionals shy away from
Seven Reasons Why A Sales Manager Can Fail
High turnover. Low sales. Unmet quotas. Disloyalty. Pressure from executives. These are just a few of the outcomes when sales managers fail. In this Media Information Bureau installment from expert sales training coach Barrett Riddleberger, some of the reasons GSMs don't succeed are offered.
David Sklaver, President/KSL Media on the upfront (audio)
David spoke with RBR-TVBR about the upfront, media inventory and costs during the 2012 Election and how they differ from the past for broadcast,...
When Protests Are Not News
Management consultant Michael asks, when does a protest stop being news?
Analysis of a small radio market sale
Bill Cate is one of the people out there finding ways to do the deals big lenders won’t touch
Taking advantage of media fragmentation in product marketing
According to the National Cable Television Association, television media fragmentation started with the enactment of the 1984 Cable Act. Cable networks grew
Eight ways to elevate your email marketing
Successful email marketing campaigns are typically defined as such because of their higher open and response rates, and ultimately revenue generation. Small businesses busy...
6 Sales Habits Salespeople Should Eliminate Quickly
The success your company has maximizing its sales effort may be less than it might be
Safeguarding the Family When its Station is Sold
It’s can be great when a broadcast group is “all in the family,” but it can be devastating in surprising ways when the group is sold out of the family. Edward J. Kopf and Erwin Krasnow combine their expertise to dissect this seldom-considered but very important topic.