Obstacle Delusion
The other day my wife Nancy meant to say the words, “optical illusion” but instead what came out of her mouth was “obstacle delusion.” Pretty funny. I guess that would be one of those things you
Overuse of "You" in Teases & Promos
When I first started writing promos and teases, my supervisor instructed me to use the words "you" and "your" as much as possible. This...
How to Connect with Your Audience
I read a great article about branding the other day which emphasized that branding is not just about how you market your brand, product or service, but also about
Broadcasters' New Business Model is Not "Cue Cat"
Since the beginning of broadcasting our business model has been to push one way content into the household and build
A New Day for Radio
Back in the late 90’s I began work as a New Business Development director for a pair of start-up Smooth Jazz radio stations (it was a glorified title given to me by the owner of the stations
Current Barriers to Improvement of Retail Websites
A just-released study from Accenture research, “The Future of E-Commerce: Bridging the Digital Divide,” reviews why retail sites can be so unsatisfying and lays out a framework for improvement
Fixing the Jay Leno Late News Lead-In Problem
Steps you should take now - It is the biggest worry at NBC stations around the country - will Jay Leno's new show torpedo their late news
Be wary of touring the interactive marketing jungle without a guide
In today’s online marketing world, marketers and agencies need to do more than just stay on top of the latest trends and technologies. They need to have a clear understanding of how
SMART Campaign Strategy
The SMART system is from Paul J. Meyer’s “Attitude is Everything.” In it, he details goal construction and strategy that enables completion, rather than having goals with a 50/50 outcome
Satisfied car shoppers become car buyers
Just as sales force quality varies from station to station in broadcasting, the quality of the staff on the showroom floor plays a big role in the success of
Extend your life
What is one of the biggest problems currently facing media sellers, buyers, and planners? I think most would agree it is that as digital media grows, people stuck in traditional media are
More lessons for making money from news web content
There are a lot of companies making impressive revenue on the web, and unfortunately most traditional broadcasters are not among
A legal eagle eye view of AM on FM
The Federal Communications Commission has codified the standard under which it has been granting limited waivers to enable FM translators to
Landscape has changed for "American" cars
With Chrysler now merged with Fiat, after having un-merged with Mercedes Benz and then going through bankruptcy, and General Motors now going through
At last! A quarter of stock price improvement
It’s still way too early to call it a recovery, but Wall Street is signaling that the worst days for most publicly traded broadcasting companies are behind us