The worldwide coronavirus outbreak is forcing sports fans to stay at home, leading consumers to be in more desperate need of entertainment content during quarantines. With broadcasting scheduling being left practically barren, an opportunity arises for fans to view digital allegories of their favorite sports, says Futuresource Consulting. They say it is through esports.
Could there be some "silver linings" regarding the COVID-19 pandemic, which has led to business closures and layoffs across multiple industries? Guest columnists William Nye and Kaleigh Drew say yes, and offer suggestions on what small businesses may wish to do today to grow their business. Radio and TV GSMs may wish to take note.
A Nielsen investigation has identified six key consumer behavior threshold levels that tie directly to concerns around the coronavirus outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies, and Nielsen is seeing these patterns being mirrored across multiple markets.
A recent column appearing in another trade publication caught the attention of Media Information Bureau featured columnist Ken Benner. In his view, the piece "shed a whole new light of comprehension of the most egregious legislation plaguing U.S. Broadcasting defined as discrimination."
On February 19, 2010, RBR+TVBR offered readers the first in a series of columns designed to provide radio and TV stations of all sizes the information they needed to stay prepared in a time of crisis. That time, sadly, is now. We are pleased to offer our readers this edited encore presentation of a column penned by Valerie Geller that remains highly pertinent today.
Great sales reps require a few extra interview questions. "Remember, they're interviewing you as much as you are them," notes expert sales training coach Barrett Riddleberger. In this column, Riddleberger offers some questions he suggests managers add to their list today.
The future of real estate will be "significantly influenced" by three of the most important consumer groups to radio and television broadcasters, according to an analysis of first names on 2018 home sales deeds.
Interested in the rise of voice shopping, online marketplace OnBuy.com analyzed findings from ‘VoiceBot.AI’, who surveyed 1,203 U.S. consumers to better understand the products and services they buy the most using a voice-assistant. Here's what they found.
Media Information Bureau featured columnist Ken Benner tells us that many, many classic examples of very questionable FCC fines, fees, forfeitures and legal expenses exist. And, apparently not even death is a defense against such charges.
New research shows that nearly 60% of children are multi-tasking while watching TV - an increase of just over half when compared to the same survey conducted six months prior. While the results indicate that TV is still the dominant platform for TV and video viewing, it raises questions around current engagement levels in a multi-platform world.
"Take your sales meetings to the next level with stellar role plays," says expert sales trainer Barrett Riddleberger in this latest column. Try these five ways "to rock role plays with your sales reps" and see what the results are. They just may provide a spark with a lagging AE.
From Day One in 1995, Ken Benner believed it was essential to document all of the items involved with conducting "mock" broadcast inspections. There are two very important reasons for this. "First was to protect myself from efforts to discredit my performance," Benner says. "The second was to evaluate suggested improvements to the program I offered."
With considerable effort by all brands placed into luring and keeping customers, Amsterdam-based digital asset management vendor Bynder produced a report that looks at what brands think will help them stand apart from the competition in 2020. Guess what comes out on top?
The outbreak of Coronavirus is a widening tragedy. As GroupM's Brian Wieser sees it, "Many aspects of life and business will be altered in many countries around the world with the possibility of a recession realistic for many countries, at least on a short-term basis." What does this mean for radio and TV? "Shifts in media consumption and other behaviors are important to monitor."
When observing your sales reps, you need a process, says expert sales trainer Barrett Riddleberger. Why? As he explains in this column, "accurate evaluation" leads to proper diagnosis and training. "Here's a column that can really help," he says.