Some 68% of American respondents of a just-released study say they pay for some sort of live television programming in one way or another. Why? The answer, says research firm CivicScience, is simple: News.
The first wave of a post-pandemic survey has been commissioned, and its goal is to explore the impact that COVID-19 has had on entertainment, leisure, and lifestyle habits. It includes a special focus on changes in television services used and viewing behaviors.
Hispanics and Latinos are key to the nation's recovery. However, a trio of McKinsey researchers conclude, this important and growing population group has been "damaged disproportionately" by the COVID-19 pandemic. Their recommendation? Targeted interventions are required to improve their health and economic outcomes.
The "dominant marketplace power" of a handful of digital technology platforms puts local broadcast stations at a competitive disadvantage for advertising revenue. And, the NAB claims, it "impedes broadcasters’ ability to effectively monetize their own content online." Those comments appear verbatim in a Congressional filing submitted by Gordon Smith.
At least one LPTV company is ready to go with “Broadcast Internet” service, whatever that may ultimately turn out to be. Here's what Spectrum Evolution has to say on the data side benefits of ATSC 3.0, which is powering NEXTGEN TV, courtesy of a longtime D.C. communications attorney who has formally announced his retirement.
ATSC 3.0 datacasting brings the one-to-many delivery of broadcasting to the one-to-one world of wireless connectivity, just as the Internet of Things gathers steam. This means steady, low-maintenance dividend-like revenue streams for broadcasters, and capital expenditure relief for wireless carriers.
Now that the presidential election season is heating up and California Sen. Kamala Harris is the 2020 Democratic Vice Presidential nominee, it is a great time to review what lies ahead for those committed to campaigning in earnest until Election Day. To do so, RBR+TVBR is offering readers a new look at a June 2008 column from a Womble Bond Dickinson partner.
Our Editor-in-Chief's lightbulb over the head went flashing this morning over a nice healthy breakfast. In pre-COVID times, this was a time-consuming task that led to a steep decrease in breakfast cereal sales, and the "Starbucks to go" routine. Today, a return to table dining before work is a reality -- if only advertising promoted it. Hello, Radio!
High-speed internet is a hard thing to come by for some 1,200 students in a rural Indiana county. Now, the local school board has a solution just in time for the start of the school year. And, it is thanks to a partnership with Indiana Public Broadcasting Stations.
With the right insights, marketers can create solutions for today, and also shape how their media buy looks. In this Media Information Bureau column, brand strategist Whitney Dunlap-Fowler offers her expert analysis of how the right cultural insights can be best used for one's branding needs.
In mid-April, with the COVID-19 pandemic at full tilt, RBR+TVBR's Editor-in-Chief penned a column focused on potential news burnout. "Thankfully, there is local radio, which, at one station in Detroit, has done an exemplary job of demonstrating just how valuable it is in a time of emotional need and national emergency." Today, we revisit Cumulus Media's WDVD-FM.
"Don't allow your sales reps to engage in superficial sales conversations," says expert sales training coach Barrett Riddleberger in this Media Information Bureau installment. "Help them go deeper and expand the conversation with their prospects by giving them these powerful questions."
In these COVID-19 times, a little feel-good nostalgia could provide some new inspiration and ways to propel growth, even when you think the worst. This involved listening to one of the most-revered Top 40 stations L.A. ever saw. No, it's not 93KHJ. Rather, it's the Rick Dees-era KIIS-FM. Why it was so successful could bring big riches to you in 2022, our editor-in-chief says.
A recently released research report shows Latino respondents showing preference to digital and social channels over traditional mediums. The study also sheds light on the great debate of whether Hispanics in 2020 prefer their content in English, or Spanish. The answer: Why not both?
According to just-released data from Nielsen’s Streaming Meter, as of Q2 2020 streaming now comprises 25% of all television minutes viewed. To little surprise, Netflix is the biggest to streaming, followed by YouTube. And, TV broadcast station leaders, it's not a GenZ thing: Consumers ages 55+ now comprise 26% of all streaming minutes viewed.