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Five Things To Know About Millennial Shoppers

Radio and TV C-Suiters are obsessed with millennials. They've been credited with upending entire industries, says an eMarketer analyst, and retail is hardly an exception. He's penned a piece on what retailers need to know about attracting and retaining consumers from this consumer group. It could help you, too.

Can A Sales Leader Be A No-Experience Rookie?

Can a non-sales person lead a sales team? Of course, says sales training expert Barrett Riddleberger. Many companies have leaders over sales teams that have never made a sales call in their life. In fact, many small business owners are the sales managers of their sales teams and have never been a sales rep, either. In this column, Riddleberger shares three reasons why, in his view, experience matters.
Nielsen

Consumer Sentiment On Pandemic Recovery On The Rise

Newly released Nielsen research looks at consumer sentiment regarding the COVID-19 recovery. It examines several consumer sentiment areas and includes insights about activities consumers engage in, including health, schooling, employment, and transportation during the pandemic.
NBCUniversal logo

NBCUniversal Expands Addressable Footprint With Big MVPD Deal

NBCUniversal's U.S. household addressable footprint is set to expand by nearly 40%. To accomplish this, it has agreed to a newly formed advanced advertising pact with one of the nation's top cable TV service providers. Importantly, NBCUniversal says the deal makes its advanced advertising offering one of the largest offered in the market by a TV publisher.
David Dworin

Digital vs. Linear Advertising: Bridging Two Worlds Together

Comcast-owned FreeWheel Advisory Service’s latest research report, “The Definitive Guide to Video,” explores the differences between linear and digital TV advertising. Author David Dworin examines the progress the industry has made in bringing these two worlds together, specifically across two dimensions, in this report.
louis maldonado partner, managing director, d exposito & Partners

‘Super Bowl LV Advertising Gets a 15-Yard Penalty’

Diverse representation matters. That’s been the mantra across the advertising industry and all facets of Corporate America for the last 8 to 10 months. "The challenges and atrocities that we’ve collectively experienced in that timeframe have led to a social awakening," says advertising agency executive Louis Maldonado. Why, then, were the Super Bowl LV spots such a letdown?

‘The Media Sales Report 2020’: Expectations for Managers

A new report studies the media landscape in 2020, including the expectations for sales managers and the strategies employed by media sales professionals to assess their impact across five key topics.

Bringing CPG Back to TV for the Long Haul

Against growing competition with e-commerce, direct-to-consumer (DTC) and big tech, CPGs are focusing on data-driven targeting and measurement to combat fragmentation across the TV ecosystem.  CPG's unique success during the pandemic pushes this evolution to the forefront, says LiveRamp TV Chief Strategy Officer Jay Prasad.

Ten Reasons Why Most Sales Training Doesn’t Work

Are you wasting time and money on sales training that doesn't work? Perhaps this Media Information Bureau installment from expert sales trainer Barrett Riddleberger can help. Here, he offers "10 common problems plus solutions to help you get the most out of your sales training investment."

Welcome To TV: A Slew Of New Advertisers, At COVID-19 Height

Nearly $460 million entered the national TV marketplace in the first half of 2020 from 110 first-time national advertisers across 59 categories. That's the big takeaway from a new report released Tuesday (10/13) by the VAB. We've got more highlights for you.

Seven Critical Questions to ‘Gut Check’ Your Sales Process

What shape is your sales process in? Does it need tweaking? How well do your sales reps follow it? Is it the most effective way to get to a sale? When is the last time you updated the steps or tasks? These are questions expert sales trainer Barrett Riddleberger tackles in this latest column.

Tips To Identify, and Connect, With Potential Customers

As Matt Sunshine, Managing Partner for the Center for Sales Strategy sees it, one of the most important things to do in uncertain times is to raise our expectations on what radio and TV can expect out of its sales team's performance. This observation came alongside lots of helpful advice in an exclusive Hispanic Radio Conference LIVE virtual presentation held Thursday.

Customer Experience, and the ‘Human Experience

Marketers love to talk about the customer experience, but maybe this sort of thinking needs to change—or at least, expanded, argues Tom Kaneshige, Chief Content Officer at the CMO Council. In his view, "They should be delivering a human experience."
Vote

Stretching Political Dollars: Why OTA TV Is Still King

The much anticipated first presidential debate is taking place this evening in Cleveland. That makes a newly released political advertising white paper, Stretching Political Dollars, jointly offered by Nielsen and Advertising Analytics, ever-so timely. Among the key findings: local TV is still tops when it comes to reaching voters.
Michael Nathanson

U.S. Media: ‘Too Much Of A Good Thing?’

Is there an abundance of sports at a time when TV viewing typically dips? That is a question Wall Street wizard Michael Nathanson, Senior Analyst at MoffettNathanson poses. What he says could flatten that fresh six-pack of beer and hasten the mold on that cheese pizza.
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