You only get one first appointment with a prospect. Here's some great advice from expert sales training coach Barrett Riddleberger on how to never waste one again. Five questions, and his answers, could provide great learning for your entire media organization.
"Love it or hate it, this is the chart that gets the most attention every year," says noted local advertising analyst Gordon Borrell. "It's basically a barometer indicating where it's going to be sunny, cloudy, or stormy in the local advertising world."
Barney's New York on August 6 filed for Chapter 11 bankruptcy protection. CNBC reported that the move "makes the luxury department store the latest victim of the retail upheaval, as shoppers buy online and from brands directly." The National Retail Federation takes issue with this.
"Sales training is critical for growing and sustaining a successful sales team, but you've got to do it right," says expert sales trainer Barrett Riddleberger. "You can't afford to waste your money or time." This Media Information Bureau column is guaranteed to be a winner.
The latest "Chart of the Week" from Borrell Associates features a particularly intriguing insight from its recently completed survey of 442 local ad agencies. "[It] looks like they're still in love with broadcast TV, but they've started open relationships with other video platforms," says Gordon Borrell.
Multicultural consumers comprise almost 40% of the total U.S. population, yet multicultural media investments make up only 5.2% of total advertising and marketing spending. That's according to PQ Media, which conducted a research study on behalf of an ANA group.
Stellar sales reps do things that others don't. Want to learn what they've done to reach these achievements, so it can be shared with your radio or TV sales leaders? Click here for the latest Media Information Bureau installment from sales training expert Barrett Riddleberger.
A wide-ranging study released Thursday at VidCon 2019 in Anaheim, Calif., offers a deep dive analysis into ever-evolving consumer media trends ranging from the connected TV's growing use to the rise of mobile and streaming.
Expert sales training guru Barrett Riddleberger got such a strong reaction to a recent column offering his thoughts on what makes a great sales coach that he took pen to paper and delivered more great tips and insight for the media industry's C-Suite.
Featured columnist Barrett Riddleberger, an expert sales training coach, is back with an article on the seven qualities he believes make a great sales coach. "There is a direct correlation between effective sales coaching and sales quota achievement," he writes.
Tired of your reps quoting buyers and then not getting a signed contract? Help your sales reps build a robust pipeline of qualified prospects with these five "powerful" questions, offered by veteran sales consultant and influencer Barrett Riddleberger.
Google can block ads on a website without the publisher even knowing it. That's just one big takeaway from a new MediaRadar report on online advertising. It's great intelligence for broadcast media AEs looking for more fuel to win over clients skeptical of radio and TV.
Got some sales reps that aren’t meeting your expectations? Here’s an article that might help, courtesy of expert sales training consultant Barrett Riddleberger. Here, Riddleberger shares seven ways one can fix underperforming sales reps ... right now!
"Here's a great post to share with your sales reps," says featured columnist Barrett Riddleberger. This information is also great for use as a coaching tool designed to get sales reps make the most of their first appointment with a potential buyer. "Arm them with these questions to help set them apart."
Your top sales representative is bringing home the bacon. They are a true catalyst for growth at your radio or TV company, and the C-Suite knows it. What's the smartest reward? Media Information Bureau featured columnist and sales training coach Barrett Riddleberger says it isn't a promotion. In fact, giving this sales star the title and duties of sales manager could be a fatal error, he says in this video report.