Successful ads during major broadcast events, such as the Super Bowl, need to meet three goals. What are they? A new analysis from Kantar provides TV industry ad sales execs with the answer.
Radio and TV C-Suiters are obsessed with millennials. They've been credited with upending entire industries, says an eMarketer analyst, and retail is hardly an exception. He's penned a piece on what retailers need to know about attracting and retaining consumers from this consumer group. It could help you, too.
In 2018, Kelly Orchard proposed a diagnosis about radio people suffering from “adjustment disorder,” a treatable condition that in most cases is a short-term concern. Now, Orchard writes that in order to grow successfully, one must introduce methods in company culture and properly adjust or adopt them to engage and encourage teams.
Is the ad foundation at Facebook a bit shaky? New data from Standard Media Index, released in response to news that another security leak is plaguing the social media giant, has arrived that looks specifically at Facebook's ad revenue. Guess what? There's some slowing growth in an area that's been healthy of late for radio.
Six years ago, Seth Godin noted the difference between the perception and the reality among professionals regarding their allocation of time in operating their business. He used professional photographers to illustrate his point that managing time and resources involves trade-offs, but it certainly extends to entrepreneurs and leaders in any field. We revisit his points today.
Is your radio or TV station seeking to lure teens and young adults through apps exclusively available through the Google Play store on Android-powered smartphone? Good luck with that. A new Piper Jaffray study shows that with teens, it is all about Apple.
Ask anyone in the radio industry what the biggest boost has been in the past year for audience building, and you'll likely get two responses: podcasts and Smart Speakers. It is the latter that is "bringing radio back in the home." Now, there's evidence that suggests radio broadcasters' sales coffers could further grow thanks to the nascent use of Smart Speakers as a shopping tool. For that to happen, it must take eyeballs away from the top consumer shopping aide of today -- also a radio industry must.
A just-released forecast and report from eMarketer provides some keen competitive insight into ad spending projections over the next two years. Video is powering "significant growth" through 2020, with the "vast majority of U.S. digital display ad dollars expected to transact programmatically by 2020."
The top performers among your account executives "leave clues" as to why they are successful, says expert sales trainer Barrett Riddleberger. So, what is it that they crave from their boss? Here are six things Riddleberger says sales reps want to help them achieve their sales goals.
The sales manager’s goal is to have 100% of their sales team consistently at or above quota. If there is a gap and one or more sales reps are not hitting their quota, then the source of the problem must be identified and fixed. Here are eight questions expert sales trainer Barrett Riddleberger offers to find out why your sales rep is not achieving their sales goal.
What does a productive coaching session look like with your sales rep? Media Information Bureau featured columnist Barrett Riddleberger has some guidelines to offer that are designed to improve your sales leader's performance as a coach.
Every day you can see and hear commercials that were created by committee. These, says Jeffrey Hedquist, are commercials that sound like … well, commercials. "They make you want to change the station, or at best, ignore the message." His recomendation? Take a few risks.
Determining audience “identity” has become a major priority over the past year for U.S. marketers, many of whom plan to increase their investment in finding and developing identity solutions. What might this mean for your radio or TV station group? A newly released study from the Association of National Advertisers (ANA) based on research conducted by Winterberry Group could provide some fresh answers.
Can a non-sales person lead a sales team? Of course, says sales training expert Barrett Riddleberger. Many companies have leaders over sales teams that have never made a sales call in their life. In fact, many small business owners are the sales managers of their sales teams and have never been a sales rep, either. In this column, Riddleberger shares three reasons why, in his view, experience matters.
To stay abreast of the latest in ad sales training, Ryan Dhorn often listens in on fellow sales coaches to learn and observe. "What seems so odd to me is the lack of common sense in what is being taught today," he laments. Here, Dhorn shares why the need to "perfect your pitch" is so off base that he's amazed that people still try and teach this age-old way of selling.