That’s a wrap on your station marketing
A cool marketing tactic that not enough radio and television stations take advantage of are vehicle wraps. There are plenty opportunities for gaining additional...
Ideas clients want from you now
Local direct clients don’t like paying for “spots”. They like paying for ideas. So, give them ideas they can use immediately and win their...
Selling Radio’s Sizzle, Along with the Steak
I have seen the Future, and it is Digital. (Sort of.) Digital is the Future. Seems like a no-brainer. All the sizzle in today's media world comes closely linked with
Maximize success of your ad sales and traffic conversions
We have compiled a quick hit list of the 5 major steps you should consider to ensure success
Details on Hulu’s first newfront
Hulu's newfront presentation held 4/19 highlighted its advertising features and analytics, lineup of existing programming, and new exclusive and original content. "Smash" star Megan...
When To Engage With Your Consumers Via Social Media
When to engage with your digitally savvy super fans? Read this column to find the best answers
Use newspapers to swim against the tide
The recent Veronis Suhler Stevenson five-year outlook on communications revenues sees the technology challenge as the greater of the two for traditional media outlets like television, radio and newspaper.
Smart Questions To Ask Before Recruiting Your Next Sales Rep
Want to hire great salespeople? Expert sales trainer Barrett Riddleberger recommends you answer these questions before you recruit your next sales candidate. "Defining your sales role first is critical to the hiring process," he urges in this freshly penned column.
Ten Tips On Excelling As A Sales Pro
Looking to get your sales reps selling more in the new year, or during the holiday season? Expert sales training coach Barrett Riddleberger checks in with 10 things one can do to become a better salesperson ... right now.
Making radio the main course
We recently worked with a media agency that was in the midst of deciding media allocations for the year 2014.
Digital vs. Linear Advertising: Bridging Two Worlds Together
Comcast-owned FreeWheel Advisory Service’s latest research report, “The Definitive Guide to Video,” explores the differences between linear and digital TV advertising. Author David Dworin examines the progress the industry has made in bringing these two worlds together, specifically across two dimensions, in this report.
Planning for back to school opportunities
Shopping list of grade-schoolers is very different from that of college students.. to help the media's advertising prospects RBR-TVBR examines who is buying, and what they
News marketing as local car advertising
A comment and question from last week's article "What Cable Networks Can Teach Us About News Branding."
"Cable takes a Madison Avenue advertising approach while...
TV’s struggle with conversational marketing
"There was a definite process by which one made people into friends, and it involved talking to them and listening to them for hours...
Local involvement for the good of the community and the station bottom line
There has been an ongoing discussion for years now about radio stations and how they are not locally involved with