The Media Sales Organizations Deemed ‘Most Trusted to Deliver on Promises’
How trusted are media sales organizations to consistently and reliably deliver on their promises, whatever those promises may be? The Myers Report from media ecologist Jack Myers has some intriguing answers. For Myers, companies that prioritized trust and reliable ratings delivery are more likely to capture market share in the challenging COVID-19 era and beyond.
Ad Tech Innovator MediaMath Submits Chapter 11 Filing
In the late 2000s, it was a digital advertising pioneer. Now, MediaMath is in the midst of its dissolution, following a Chapter 11 filing made Friday in a Delaware federal bankruptcy court.
Broadcasters Will Start Selling Like Microsoft
Today TV content is pushed into the household without a consumer feedback loop. As television becomes response driven -- through interactive television
Advertising good deeds makes local clients rich
As a former Webelos Scout, www.meritbadge.com, I can assure you that doing good deeds are always more advantageous when someone is watching you. Local clients in every product/service category do good deeds for consumers
A new digital strategy for radio: Revenue sharing’s keys for success
If you have a Revenue Sharing program going now or are thinking of starting one (which you should), here are a few keys to...
Domination marketing – How advertising sells with intimidation
"The one who loves the least, controls the relationship."
-Dr. Robert Anthony, self-help author
He is the perfect dream husband for women everywhere. No,...
8-10% CPM increases expected for upfront
Pivotal Research recently revised its upfront expectations to 8-10% CPM growth. Over the last two weeks they also surveyed teams responsible for selling advertising...
The Tormented Lives of the Squirrel Chasers
I own a beautiful three-year-old border collie named Shiner. You might be aware that border collies are supposed to be the brightest of all...
Social media marketing replaces traditional ads
The majority of small and medium-sized businesses (SMEs) are looking to improve their social media presence in 2013, a survey shows. Groupon, which carried out the poll, found that 58% have plans to expand their brand on social media with the overriding aim of enhancing business activity. A further 28% of SMEs want to improve e-commerce processes this year, while 17% intend to better support social media channels.
“The Reality”
2014 is almost here and everyone is scurrying around concerned with how they will grow their shares, hit their budgets, and bill as many dollars as they possibly can. But first we need to step back and accept reality. The reality is that TV, Radio, Print, and even Digital (digital is still traditional media if you are just selling by CPM or with banner ads) are in even greater danger and will be challenged more than ever before. Pandora, podcasts, Netflix, Hulu, etc will be brought to the forefront more than ever before.
Better conversations equal better ad sales
To stay abreast of the latest in ad sales training, I often listen in on fellow sales coaches to learn and observe. What seems so odd to me is the lack of common sense in what is being taught today.
The entire idea that you need the “perfect pitch” or you need to “perfect your pitch” is so off base that I am amazed that people still try and teach these age-old ways of selling. Pitching a product? Hugh? Ask yourself this… do you like it when a sales person pitches to you? If your answer is yes… seek help. If your answer is no, then you are pretty darn normal.
5 Reasons Predictive Analytics Make or Break a Modern Sales & Marketing Engine
Cloud Signalytics founder Lang Smith tells us why firms depending on
Five Behaviors of Stellar Salespeople You Should Replicate Now
We desire to be stellar salespeople. But what are the common characteristics of superstars? Some traits deal with internal factors such as personality style and thinking patterns. Other traits deal with things that can be replicated such as behaviors and activities. Noted sales coach Barrett Riddleberger offers five common habits that top performing salespeople do on a consistent basis.
Smart Audio: More On Consumer Influence From ‘Alexa’
NPR and Edison Research in June released The Smart Audio Report. The research showed one clear finding: Voice-activated smart speakers are becoming a must-have device in U.S. homes. In fact, 42% of smart speaker owners consider their device "essential" to everyday life. NPR and Edison have just released more original research from the report.
Dear CMO: It’s Not The Spot, It’s The Creative
Among the news stories that caught Editor-in-Chief Adam R Jacobson's attention on Thursday morning was a report out of the U.K. involving Channel 4, a major commercial broadcaster. It held a "summer upfront" on the Fourth of July, and the channel is trying out "a new linear ad format," The Wall Street Journal reports. Marketers may be salivating, but our editor argues that there's nothing wrong with the :30 or :60 — except the content.