Sales Tip: Anything You Can Say, I Can Ask Better

I was reading a column in our local paper, and the columnist said, "My son-in-law should be a salesman

Talk radio: the real revenue generator

Here’s some interesting data on just how powerful the talk radio medium is as a revenue generator–it’s mind blowing stuff. A while back, I had my staff analyze

Getting the most mileage out of your sponsorship

Auntie Mame proclaimed: “It's a time for making merry, and so I'm for making hay. Tune the grand up, Call the cops out, Strike...

An Open and Shut Case on Garage Doors

Situation: There is nothing more frustrating than a broken garage door. Garage doors are complicated and eventually all of them need service or replacement.

Great Idea in One Minute: Accounting/bookkeeping services

Situation: Although the April 15th deadline has passed, there are many individuals and businesses looking for new accounting firms.  I talk to accountants and...

How to Make the Offer Your Local Client Can’t Refuse

If every time you saw or heard from me I solved a problem for you, would you be glad to see me? Would you take my call? Sure you would. You could have that same effect on local direct clients.

How to Sell Local Direct in a Recession

By Paul Weyland  1. Avoid negative talk.  Get out of the office and go see clients face to face.  Don't listen to the doom-and gloom-sayers that...

The three things local direct clients really need from their media representatives

1. A good reason to return your call-Like you and everyone else these days, your client is bombarded with spam.  But unlike you, your...
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