Cable / Satellite

Parks: Legacy Pay-TV Companies’ Struggle Persists

It's no secret that heritage MVPDs offering cable television service packages to customers continue to lose subscribers to streaming video services. But, just how many internet households have only a pay-TV service and don't use a streaming platform? Very, very few of them, a newly released study from Parks Associates finds.

The U.S. Population, As 2024 Begins

As the nation rings in the new year, the U.S. Census Bureau has projected what the U.S. population was as the clock struck Midnight in New York on January 1, 2024. It represents an increase of roughly 0.53% from one year earlier.

Interstate Population Movement Since 2022: A Census Bureau Update

The number of people who moved between states rose from nearly 7.9 million people in 2021 to approximately 8.2 million people in 2022, according to newly released U.S. Census Bureau estimates. The American Community Survey (ACS) shows state-to-state movers also made up a larger share of all movers between 2021 and 2022, increasing from 18.8% to 19.9%.
Woman Using Her Smartphone While Taking the Picture the Forest

The Teen Social Media Obsession

A significant percentage of U.S. teenagers report spending at least four hours per day using a variety of social media apps such as YouTube, TikTok, Instagram, Facebook and X, a Gallup survey of more than 1,500 adolescents finds.

Understanding The Use of Spanish Among U.S. Latinos

Just how proficient are Latinos when it comes to en español conversation?  The numbers are high, Pew Hispanic Center data show. This solidifies the need for marketers and advertisers to place their dollars in both Spanish-language and English-language media consumed by Hispanics across the U.S.

Are American Consumers Tuning Out The News?

Local news has repeatedly been cited as a key magnetizer for broadcast TV. Stations are adding newscasts to their daily programming schedules, both locally produced and nationally distributed. Yet, a newly released study from Pew Research Center finds that Americans "are following the news less closely than they were a few years ago."

Consumer-Marketer Disconnect Examined by iHeart, Pushkin

There is a growing disparity between consumer values and behaviors and marketing priorities in the U.S., according to a newly released report conducted by Morning Consult and Advertiser Perceptions on behalf of podcaster Pushkin Industries and audio content creation and distribution leader iHeartMedia.

Census Bureau Releases Fresh Multicultural Social and Economic Data

Current population survey table packages are now available for Age, Sex, Race and Hispanic Origin, and the Older and Foreign-Born Populations, thanks to a release of new information by the U.S. Census Bureau from its 2022 Current Population Survey Annual Social and Economic Supplement.
Sports

As Sports Viewing Evolves, Visibility Is Key

With Wimbledon now concluded, Kantar U.K. Commercial Director for Sport Andrew Brember couldn't help but notice the change in sports viewers’ behaviors and how events that were once broadcast on linear channels only are becoming available on all platforms and all screens, making cross-media audience measurement crucial to stay on top of the game. But, is the U.S. an anomaly?

The InFOCUS Podcast: Tom Cheli

Tom Cheli, the nine-year CEO of ad sales automation and workflow company Frequence, got thinking about how its local ad partners have benefited from an omnichannel approach during this period — something that could benefit broadcast radio and TV. He joins RBR+TVBR Editor-in-Chief Adam Jacobson on the latest InFOCUS Podcast, presented by dot.FM, to share his thoughts. LISTEN HERE

What To Watch? For The Average Viewer, Deciding Takes Time

For companies that depend on growth of connected TV and cross-screen advertising, there's nothing better than a study that shows viewers are streaming more free, ad-supported TV through options such as "FAST" channels more than ever before. But, are consumers certain of what they want to watch when they turn the TV on? No.

Global Consumer Media Content, Tech Spend Grows 6.3%

Global consumer spending on overall media content and technology grew at a decelerated 6.3% in 2022 to $2.186 trillion, following an increase of 6.9% in 2021, the strongest growth in consumer media spending in a decade.  That's according to recently released research by PQ Media.

The ‘State of Audio,’ According to Audacy

Just what is the state of audio for Audacy Corp.? Look no further than the just-released, updated "State of Audio" guide from the company. It's produced under the purview of Audacy's Chief Marketing Officer, Paul Suchman.

What Are the SVOD Behaviors Of Hispanic Consumers?

What are the latest numbers when it comes to subscriptions to cable/satellite and streaming services among U.S. Hispanic consumers? What do Hispanic consumers plan on doing when it comes to their pay TV and streaming services in the near future? The answers to those questions were delivered in a webinar conducted Wednesday morning by Horowitz Research.

One Television Year in the World: The ’23 Edition

Fragmentation of the offer and non-linear viewing have accelerated what France-based Glance calls "the profound transformation" of the market. "All actors are rethinking their models," it says. In this context, programs are launched with fiction still at the forefront. In fact, older entertainment formats are still very attractive to viewers.