With the newly established routines of consumers, the colder winter months and increased movement restrictions will further solidify daytime TV as a true work companion, Nielsen believes. In its words, "Understanding these behaviors now is vital, as they can leave a lasting impact on a post lockdown world."
The first wave of a post-pandemic survey has been commissioned, and its goal is to explore the impact that COVID-19 has had on entertainment, leisure, and lifestyle habits. It includes a special focus on changes in television services used and viewing behaviors.
Hispanics and Latinos are key to the nation's recovery. However, a trio of McKinsey researchers conclude, this important and growing population group has been "damaged disproportionately" by the COVID-19 pandemic. Their recommendation? Targeted interventions are required to improve their health and economic outcomes.
High-speed internet is a hard thing to come by for some 1,200 students in a rural Indiana county. Now, the local school board has a solution just in time for the start of the school year. And, it is thanks to a partnership with Indiana Public Broadcasting Stations.
According to just-released data from Nielsen’s Streaming Meter, as of Q2 2020 streaming now comprises 25% of all television minutes viewed. To little surprise, Netflix is the biggest to streaming, followed by YouTube. And, TV broadcast station leaders, it's not a GenZ thing: Consumers ages 55+ now comprise 26% of all streaming minutes viewed.
Don't think "Gen Z" listens to the radio? They do, new findings from Edison Research's Share of Ear study show. In fact, a majority of persons between the ages of 13 and 24 listen to AM and FM radio daily. And, they are doing so on a variety of devices -- including a radio in their vehicle of choice.
As Americans hunkered down under stay-at-home orders for much of March and April, they consumed more mobile media. The added mobile time, however, wasn’t distributed equally, eMarketer finds. Some long-term trends accelerated as people sought diversion. Other longer-term trends stagnated as commuting time fell precipitously.
New data from the Edison Research Share of Earstudy, conducted during the period of COVID-19 disruptions, shows that people in the U.S. age 13 and older began listening to audio a full 75 minutes later on average, as compared to before the disruptions.
The music industry experienced a strong start to 2020, with audio streaming growing through early March — up 20% over the same period in 2019. That's one of the key takeaways from the just-released Nielsen Music/MRC Data 2020 Mid-Year Report, which also finds that, thanks to the COVID-19 pandemic, audio consumption is up by just a trickle.
As the world rang in the new year, the U.S. Census Bureau projected the nation's population total. As of January 1, 2020, the total number of people living in the United States rose by 0.61% from exactly one year ago. Since Census Day 2010, the population has grown by 7%.
The linear television market, on a two-year compound average growth rate (CAGR) basis, was down 1.5% for the whole of the 2018-19 season on an average weekly ad spend metric. Standard Media Index calls this a moderate decline in advertiser demand, and it fails to keep pace with "much larger supply losses" — a.k.a. TV viewing. When combined, advertiser CPMs are up.
As the streaming wars heat up, the audience measurement and consumer data giant Nielsen notes that it's important to be mindful of just how much time consumers are spending with different media options ... such as radio. New data gives good ol' AM and FM a positive report card.
Research conducted by GoodFirms on social media usage paints a most interesting picture of how much time people spend using a varied range of social media platforms in a given day. A majority of Americans use a handful of platforms on a daily basis.
U.S. multichannel "defections" ballooned in the third quarter, amplified by tighter promotions at a time when consumers need little additional motivation to seek over-the-top alternatives. That's according to S&P Global Market Intelligence's Kagan group.
How diverse is your media organization ... or your best clients? "There has been little headway made in improving ethnic diversity," a new report from the ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) states.