The First Choice For Viewing? It’s Not Live Television

A research firm created "to focus specifically on the intersection of technology and entertainment" has just released the latest findings from an annual study tracking the TV sources consumers consider their "go-to" viewing platform. The results, according to Hub Entertainment Research? Multiplatform use is continuing to rise, and there's a steady move away from live TV as a default source. We've got a "famous" RBR+TVBR OBSERVATION on this to share.

The Global TV Demand Report: SVOD Demand, OTT Trends

There's a newly released, in-depth white paper from Parrot Analytics that's worth noting if you are among those broadcasters evermore concerned about the rapid growth of "over the top" (OTT) viewing not just here in the U.S., but on a global level. The report takes a comprehensive look at global television demand trends across 10 markets in 2018.

OOH’s TV Lift: Thank The Affluent Millennial

Younger consumers are cutting the cord, and finding new ways to watch video entertainment. The common belief is that these viewers are switching to SVOD services or viewing content on their phone, with no interest in linear TV. New data from Nielsen suggest that this assumption couldn’t be further from the truth.

Customer Satisfaction Tops Among Video Streamers

Customer satisfaction with video streaming services far eclipses that of subscription TV service. That's a top finding from the just-released American Customer Satisfaction Index (ACSI) 2018 Telecommunications Report. We have all of the details right here.
People watching TV

The Ties That Bind Streamers And ‘Traditional TV’

The relationship between streamers and traditional TV is a close one, new details from Nielsen's Local Watch Report show. According to the report, traditional programming "shows impressive resilience in today's digital age." The big takeaway for broadcast TV companies: "Even the heaviest of streamers can't seem to shake broadcast viewing."
Kids watching TV

The Global No. 1 Kids’ Pastime: Watching TV

Republican FCC Commissioner Michael O'Rielly's push to heavily modify or erase the agency's "KidVid" regulations is largely fueled by his belief that the rules are outdated, with children largely consuming Video on Demand (VOD) choices, over-the-top (OTT) sources and cable TV channels that offer kids' programming 24/7. Nowhere is it being argued that children are tuning out TV, although broadcast TV ratings during "KidVid" hours are a far cry from years past. In fact, new research from U.K.-based Futuresource Consulting suggests that watching the big screen remains the activity that children dedicate the most time to.

Are Marketers Cutting, Or Growing, Your Ad Dollars?

The final results from Borrell Associates' 2017 local advertiser study are in, and some 3,551 local advertisers chimed in regarding their thoughts and plans on advertising ROI, marketing goals, and which medium works best to accomplish those goals. 
Survey / Poll

The Buying Habits Of Radio Fans: Groceries

Do you ever find yourself checking out what the people around you are checking out when you’re at the grocery store? If you’re in an advertising-related business, there is a great reason to do this – it can help you target audiences and sell ads. Thanks to research from BIGinsight, we can do more than look into other people’s shopping carts – we can find stats broken down by format.

Nielsen: Teen Radio TSL Grows With Age

Here's some more ammo to fuel "fake news" reports stating that America's youth don't consume the radio and prefer digital sources for music and entertainment: Data released Friday from Nielsen Audio shows that teens that were 12 years old in 2011 increased their average listening to AM and FM radio by an hour in 2017.

Here Are The Latest Digital Audio Insights and Trends

The latest digital audio intelligence from Triton Digital has been released, and it provides a rather comprehensive look at total weekday listening to audio streams. We've taken a look at the data, and we're pleased to provide you all of the details.

Local TV News Salaries Rise, But At A Lower Rate

The final installment in a nine-part annual newsroom survey for 2017 developed by Bob Papper, Professor Emeritus at New York's Hofstra University, has been released by the RTDNA—the Radio Television Digital News Association. This last installment looks at earnings, and pay stubs. How are local TV news personnel faring, wage wise? "It was a decent year for salaries," Papper says. But, it could have been a little better. 
FCC

Here Are The Q1 2017 Broadcast Station Totals

The FCC has released its Q1 2017 Broadcast Station Totals, and there are little changes in the number of TV stations licensed for broadcast in the U.S. Meanwhile, there are more commercial FM radio stations across the nation.

Radio’s Latest ‘Share Of Ear’: 50 Percent

Edison Research has released its third-quarter 2016 "Share of Ear" study, and there's some good news for radio.
FCC

FCC Updates Broadcast Station Totals

As of Sept. 30 there are 1,778 UHF and VHF stations and 15,508 licensed AM and FM radio stations on the air in the U.S.

Houston Now No. 8 In New Nielsen DMA Rankings

Texas' second-largest market is now ahead of Boston, now No. 9, and Atlanta, now No. 10. Meanwhile, Orlando and Cleveland have

Sign up for free to get:
The Daily Intelligence Report delivered to your inbox.

RBR+TVBR delivers complete broadcasting news analysis and our famous observations.

SIGN UP NOW