Media research firm Borrell has kicked off its summer 2019 "Chart of the Week" series. In its first at-a-glance chart of interest to broadcast media is a peek at how digital video advertising compares with TV. The big takeaway? Brief, no-clutter video ads work as well as traditional spots.
Broadcast television's ad-focused industry association, the VAB, recently released an analysis of how people stay connected to ad-supported video across devices and in cinemas throughout the summer months. We reviewed the report and took note of some of its key takeaways.
The USA as a whole is graying. The median age of the nation rose by one full year between 2010 and 2018. But, the pace of this aging is different across race and ethnicity groups, newly released 2018 Population Estimates from the U.S. Census Bureau show. What does this mean for broadcast radio and television?
The third report in Claritas' New American Mainstream series is now out for marketers and media industry C-Suiters. The Hispanic American Market Report offers marketers unique insights into how to appeal to Latino consumers, one of the nation’s fastest-growing multicultural subsets.
If you think we're in the midst of an "audio renaissance," could broadcast TV's big comeback be unfolding, too?New research from Parks Associates suggests that may be the case, given the percentage of U.S. broadband households that use a digital antenna to watch over-the-air broadcasts.
Ad intelligence and sales enablement platform MediaRadar has a report that every broadcast TV C-Suiter will want to review. According to its 2018 TV Trends Report (Q1 2018 - Q1 2019), more than 2,000 new advertisers entered the television advertising market.
Just-released research conducted by GoodFirms on social media usage paints a most interesting picture of how much time people spend using a varied range of social media platforms in a given day. A majority of Americans use a handful of platforms on a daily basis.
What is the state of subscription video on-demand services in the United States? A look at market share, based on how much demand exists in the market for each service's original content offering, is now available from Parrot Analytics.
Globally, the number of subscriptions to online video services reached 613 million, an increase of 27 percent in just one year. Subscriptions to online video services surpassed cable subscriptions for the first time in 2018.
Parks Associates' OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. Here are the full details from its latest research report.
Whether you like it or not, broadcast media C-Suiters, the "smart TV" is capturing more homes than ever. Just how many homes are acquiring these internet-connected devices, allowing viewers to seamlessly view Netflix, Amazon Prime and other OTT services just as easy as a cable or over-the-air channel?
Audio.ad, a digital audio advertising firm serving the U.S. Hispanic market; Adsmovil, Audio.ad's domestic commercial representative; and Quriously have teamed up to present a study that offers a deep analysis of the digital audio consumption habits of Spanish speakers living in the U.S.
Is the ad foundation at Facebook a bit shaky? New data from Standard Media Index, released in response to news that another security leak is plaguing the social media giant, has arrived that looks specifically at Facebook's ad revenue. Guess what? There's some slowing growth in an area that's been healthy of late for radio.
There is some good news for broadcast and cable TV industry C-Suiters still obsessed with finding ways to curb that so-called "cord cutting." Customer satisfaction of residential wireline companies is on the rise, according to a new survey conducted by J.D. Power. Here's the bad news: The top service providers, according to J.D. Power, aren't MVPDs but DBS providers.
We know that the car is the No. 1 place where radio stations are consumed. It turns out that it is the leading locale where all audio content is consumed, new data from Edison Research find. Meanwhile, the percentage of audio consumption attributed to a soon-to-be-combined SiriusXM and Pandora was offered -- and it is significant.