MIB Reports News Radio

Slicing and dicing the radio audience

The data wizards at Prosper Insights & Analytics have updated their massive databases that provide vital intelligence on the crossroads between broadcast programming, consumers,...
Chart

Consumer confidence rebounding but volatile

So says the latest report from Prosper Insights & Analytics. Consumers expressed more confidence in February 2013 than they did the month and the...
Shopping

The buying habits of TV fans, part 2

Following our dig into the BIGinsight database to get an idea of who the most frequent buyers of several miscellaneous common purchase items cross-checked...
BIGinsight

The buying habits of radio fans, part 2

We already took a look under the hood of the BIGinsight database to get an idea of who the most frequent buyers of several...
Shopping

The buying habits of television fans

Do you ever find yourself checking out what the people around you are checking out when you’re at the grocery store? If you’re in...
BIGinsight

Consumer confidence down month over month

But it’s up year over year. That’s the latest from BIGinsight, which finds that over a third of respondents are confident about the chances...
People

The Occupations of the Radio Audience

Every station would like to pad their ratings with listening from fans while they’re on the job. To that end, it might be good...
Cat / Dog

Pet faves of television fans

This study based on the in-depth research of BIGinsight falls more into the category of know your audience than anything else – but this...
Cat / Dog

Pet faves of radio fans

This study based on the in-depth research of BIGinsight falls more into the category of know your audience than anything else – but this...
Chart

Pleasant spare time pursuits of TV fans

The television set is getting a break, but your television audience isn’t. And they aren’t engaged with any other medium at the moment. Research...
Newspaper

The convergence of newspapers and television viewers

Newspapers remain a key part of the food chain in the business of disseminating news and information. They may be hurting, but they are...
Poll

Pleasant spare time pursuits of radio fans

You’re home, you aren’t engaged with any media in particular, but you’re doing something – RBR-TVBR examines in-depth data from BIGinsight to focus the...
People watching TV

How TV fans entertain themselves at home

You’re sitting at home, you have no chores to attend to, you’re engaged with one form of media or another -- so what are...
People watching TV

How radio fans entertain themselves at home

You’re sitting at home, you have no chores to attend to, you’re engaged with one form of media or another, but you’re not listening...
Group of People

Stepping out with television fans

It’s always good to know what your audience is up to when they are demonstrating their independence by taking a break from watching your...