Digital Shifts Towards Accessible Music
Mobile listening is a big driver of growth in streaming revenue
News Website Traffic Surges In Q4, Comscore/Pew Data Show
For the 97 news outlets whose primary domain, its website, averaged at least 10 million unique visitors per month, traffic rose 11% in the fourth quarter of 2020. That's according to a fresh Pew Research Center analysis of the state of the U.S. news media.
Broadcasting stocks shot up in Q1
RBR-TVBR analysis
Man, oh man, radio and television stocks stormed out of the starting gate in 2012. Nearly all were up for Q1, with most...
Has Subscription OTT Growth Hit Its Peak?
Parks Associates' OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. Here are the full details from its latest research report.
Fabulous week for broadcast stocks
During the last week of October, most broadcasters who trade in the stock markets found Halloween treats in their bags.
TV trading continued strong in May
The total value of station trading slipped in May compared to March and April, but was still impressive and was largely on the television side of the fence. However, in terms of volume, it was the biggest month for both radio and TV in terms of number of deals and total stations traded.
Radio Shoulders the Deal-making Burden
There were only eight deals filed with the FCC during the first week of June
‘Thousands Of New Advertisers’ Are Using TV
Ad intelligence and sales enablement platform MediaRadar has a report that every broadcast TV C-Suiter will want to review. According to its 2018 TV Trends Report (Q1 2018 - Q1 2019), more than 2,000 new advertisers entered the television advertising market.
Car Preferences of Mature TV viewers
We now conclude our six-part series on the favorite vehicle choices of various radio and television audiences with a look at the picks of...
Car Preferences of the Young Radio Audience
If you are in radio management and you like to sell automobile ads, or if you are in the automobile business and you like...
Digital Audio and U.S. Hispanics: Facts On Habits
Audio.ad, a digital audio advertising firm serving the U.S. Hispanic market; Adsmovil, Audio.ad's domestic commercial representative; and Quriously have teamed up to present a study that offers a deep analysis of the digital audio consumption habits of Spanish speakers living in the U.S.
Are Marketers Cutting, Or Growing, Your Ad Dollars?
The final results from Borrell Associates' 2017 local advertiser study are in, and some 3,551 local advertisers chimed in regarding their thoughts and plans on advertising ROI, marketing goals, and which medium works best to accomplish those goals.
A Week of Mixed Stock Results
Radio companies for the most part did not fare well
A look at the new TV auction value estimates
The FCC released another table of spectrum auction station value estimates...
Connected Video Devices To Top 1.1B Installed Through 2026
The installed base for internet-connected video devices is on course to rise at a 2.3% compound annual growth rate from 2021 through 2026 in the U.S. according to new S&P Global Market Intelligence analysis. As such, it places just slightly behind high-speed broadband household growth.