You do not need us to tell you how important new media is these days, led first and foremost by the internet.
You can tell a lot about the people who watch you programming by seeing what magazines they read.
Is your station's audience more of a People group, or a Time Magazine group? What else do they like? Find out here.
People who watch a certain type of program also tend to tune into certain types of radio content. Take a look.
When looking at television data, sports programming again does very well. However, television programming tends to flatten out the demographics
Three formats completely dominate the results on the high end
What you watch on TV can be linked to what your job is -- here's a look at how television viewing and employment category match up.
What you do for a living has a relationship with what types of radio programming you gravitate to -- here's a look at radio favorites by occupation.