Home Podcast

Podcast

The Hispanic Radio Podcast is a weekly audio broadcast between 6 and 10 minutes in length, designed for busy executive and broadcast professionals who wish to learn more about the U.S. Hispanic audience, and how their company can take advantage of the strong ROI associated with bilingual, bicultural consumers who over-index on a multitude of things — including purchases.

RBR+TVBR InFOCUS Podcast: Sean Beaudoin, Vizzion

Entercom recently adopted a Desktop Video Wall platform developed by Vancouver-based traffic camera solutions company Vizzion. How did this partnership come about, and is it a first between Vizzion and an audio media company? We get the answer from Sean Beaudoin, the Product Manager for the Desktop Video Wall from Vizzion, in this fresh RBR+TVBR InFOCUS Podcast. LISTEN HERE
Microphone

Catch Up On Our NEW RBR+TVBR INFocus Podcasts!

Take advantage of the long holiday weekend by checking out the all-new RBR+TVBR podcast. In just 15 minutes, you'll gain insight and intelligence from the key newsmakers shaping broadcast media, driving broadcast media’s future through station transactions, and bringing broadcast media the latest tech products of note for America’s radio and TV stations.

RBR+TVBR InFOCUS PODCAST: Brian Jentz, Nielsen

The Walt Disney Co.’s advanced advertising suite is expanding its offerings by bringing its Disney Media Networks program slate to the Addressable TV beta test presently being conducted by Nielsen. To learn more about this test, RBR+TVBR spoke with Brian Jentz, the London-based SVP of Business Operations for Nielsen in this exclusive podcast. LISTEN HERE

RBR+TVBR INFOCUS PODCAST: Brick Eksten

Brick Eksten, the brand-new CEO at Qligent, shares his insight on ad monitoring and verification, and on the growing importance of reliable and distributed compliance marketing in the all-new RBR+TVBR INFOCUS Podcast, hosted by Editor-in-Chief Adam R Jacobson. LISTEN HERE

Spanish Or English? Try Both For Reaching Latino Consumers

A new research report shows Latino respondents showing preference to digital and social channels over traditional mediums. The study also sheds light on the great debate of whether Hispanics in 2020 prefer their content in English, or Spanish. The answer: Why not both?

Slater Selected For Entercom Digital Sales Slot

Ken Lagana, the EVP/Digital Sales for Entercom Communications, now has a deputy to manage advertising opportunities for its Radio.com platform and its brands across podcasting and streaming squarely focused on East Coast clients.

Fresh Insights On Hispanic Consumer Growth

The third report in Claritas' New American Mainstream series is now out for marketers and media industry C-Suiters. The Hispanic American Market Report offers marketers unique insights into how to appeal to Latino consumers, one of the nation’s fastest-growing multicultural subsets.

‘Understanding the New American Mainstream’: Hispanics

A new 10-page report from the research company Claritas offers fresh details on the Hispanic market opportunity -- including why Hispanic Households will spend $538,636 more than White American Households in their lifetime.

Podcast: How The Power Of Sound Can Reshape Radio

"The Power of Sound," and the proliferation of digitally delivered audio, is reshaping the radio industry. Companies that target Hispanic consumers are no different, and that's why the two topics generated buzz at the 2019 Hispanic Radio Conference.

Hispanic Radio Podcast: Regional Mexican’s Leading Role

Are marketers and advertisers still gun-shy about placing a media buy with a regional Mexican station, given the "sexiness" of reggaetón and "trap" artists and the global pop stars more universally known by CMOs and brand managers? Not in California.

Hispanic Radio Podcast: United, Euphoric Growth

Those who still believe Univision Communications isn't committed to radio may wish to squelch such talk. With the unification of the company's music and audio properties under its Uforia brand, Univision Radio has made an emphatic statement that it is in it to win it.
Entravision Communications Corporation

Entravision’s Online ‘Corazon’: AMs, FMs Now On iHeart

As Radio.com is reborn with such outside partners as CNN, Bloomberg, Bonneville and Cox Media Group, iHeartRadio has just bolstered its Spanish-language content offerings by inking a streaming deal with one of the biggest U.S. companies serving Hispanic consumers.

Hispanic Radio Conference Early Bird Pricing Ends Tuesday

Still on the fence about securing your seat at the most educational and informative Spring Break excursion to South Florida you'll ever have? Time's nearly up. Early Bird pricing for the 10th Hispanic Radio Conference ends Tuesday, March 5.

Hispanic Radio Podcast: Why One Latina Listens

With the 10th Hispanic Radio Conference just two weeks away, what better way for marketers and stations owners to understand the power of Spanish-language radio is there than to speak with an actual listener? RBR+TVBR Editor-in-Chief Adam R Jacobson did this in Weston, Fla., and here's what he found.

Leveling the Playing Field For Multicultural Radio

In February 2018, the Media Leadership Council (MLC) of the 4A’s issued a Fair Play Charter to its members as guidance and agreement to fair and equitable treatment for owners of minority-owned and -targeted media. How has the charter impacted the radio industry since its implementation? Find out in two weeks.

Sign up for free to get:
The Daily Intelligence Report delivered to your inbox.

RBR+TVBR delivers complete broadcasting news analysis and our famous observations.

SIGN UP NOW