Attracting Advertisers To Big Tentpole Telecasts, And Counterprogramming

Despite the argument that the viewership for awards shows and other major TV events is declining, advertiser demand for tentpole events is still high (as seen with Super Bowl inventory selling out even earlier this year, for example). However, according to one data analytics pro, brands aren’t always getting it right – especially when it comes to the right timing and audiences of these events.

How Much Are Television Reps Making Today?

Media Staffing Network (MSN) and RBR+TVBR have teamed up to present the 2020 TV Sales Compensation Study, and we need your input! As a thank you for your time, all survey participants will be entered in a random drawing to win one of three licenses to MSN’s Local Sales Recruitment Online Learning Program, valued at $999.

Nexstar’s New L.A. Station Drafts Drafs As VP/GM

Twenty-four hours ago, Nexstar Media Group founder and CEO Perry Sook was the star of the show during NATPE Miami's TV-focused summit in a conference room ensconced deep inside the Fontainebleau resort. Who knew that the now-largest broadcast TV station owner in the U.S. had just decided who will succeed the retiring Don Corsini at its big L.A. property.
Geico

GEICO’s Spot Cable Supremacy Continues

It's no surprise to anyone who has turned to a cable TV network in recent weeks that Liberty Mutual Insurance is aggressively courting consumers with two integrated commercial campaigns. While the Limu Emu (and Doug) effort represents a huge number of spot plays, the Spot Ten Cable leader according to Media Monitors is the good ol' Gecko.

Dish Of The Day: ‘Dark By Northwest’

When it came to retransmission consent disagreements with the nation's two DBS providers or big MVPDs such as Charter Communications-owned Spectrum, Brian Brady's Northwest Broadcasting was one of the TV station owners in the news more than others. Now, the stations' new owner -- Cox Media Group -- is facing its latest retrans dispute. Thank Dish for the disconnect.

Peacock Shows Off For Comcast Investors

NBCUniversal is jumping into the stream with a free premium ad-supported service. Comcast investors were treated to a presentation of Peacock; a service that launches nationally July 15.

TV Thankful For Thanksgiving Day Advertiser Dollars

Advertisers were gobbling up air time Thanksgiving 2019. The latest advertising pricing and spend data from Standard Media Index shows a sharp uptick in ad spending this past turkey day compared to the previous year.

Peabody Awards Ceremony Moves West

For the first time in its 80 year history, the Peabody Awards Ceremony will be held in Los Angeles. Historically, the ceremony which recognizes excellence in TV, radio and journalism, has been held in New York.

What is Broadcast TV’s Big Dollar Gain From NEXTGEN TV?

Local TV groups stand to increase their revenue growth by 50% within the next 10 years from the rollout of NEXTGEN TV. That bright forecast comes courtesy of BIA Advisory Services, which also examined growth across over-the-air television, online TV, and the testy subject of retransmission fees.

House E&C Debates Media Marketplace Diversity

Is there a lack of ownership and employment diversity in the media marketplace? The Democratic Chairman of the House Energy and Commerce Committee thinks so. But, what does top Republican Greg Walden think? His views were shared along with those of ShootingStar Broadcasting CEO Diane Sutter, the NAB's witness for the hearing, among others appearing Wednesday on Capitol Hill.

Nexstar Shares Surge To A New Record High

The trends were there. Still, it was possible Nexstar Media Group shares wouldn't follow a dip-and-jump pattern consistently seen since 2015, considering the huge advances seen in the last year. There is no need to fear: NXST is doing what it was expected to do by reaching another all-time high on Tuesday.

RNN Market Mod Move Nixed, For Now

For years, RNN has moved to expand its cable TV availability across more of the sprawling New York DMA. This includes a request to expand the local TV market of its WRNN-TV by adding "numerous communities" served by Altice USA's Optimum. There's just one problem, the FCC's Media Bureau notes in an Order released Tuesday.

Nielsen Solidifies Its Global C-Suites, With An Ex-White House Economic Adviser

Nielsen Holdings plc has made what it calls "two significant hires" designed to support its plan to create two separate publicly traded companies later this year. The first move sees the hiring of the President of the Global Online Business at a top broad line supplier of maintenance, repair and operating products (MRO). The second involves the hiring of a new CFO for Global Media.

Bloomberg Spots Light Up Broadcast TV

Don't believe that 2020 will be a record year for political advertising dollars, given the rapid disappearance of Democratic presidential hopefuls in the last several weeks? Just take a look at the activity of a former New York City Mayor.

Sinclair, SK Telecom Flip The Switch On U.S. NEXT-GEN Venture

The next era of broadcast television has officially begun, as far as SK Telecom of South Korea and Sinclair Broadcast Group see it. This could explain their teaming for the launch of a joint venture located in Arlington, Va., dubbed Cast.era that is focused entirely on cloud infrastructure for broadcasting, ultra-low latency over-the-top (OTT) broadcasting, and targeted advertising.

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