An individual who completed the NAB Leadership Training Program and rose through the ranks at Media General before joining Nexstar Media Group thanks to its January 2017 merger has just been given a key corporate role as a Dallas-based SVP and Regional Manager.
Of all media, TV's impact on consumer purchasing behavior is tops. In fact, the impact is greater than all other media combined, a new study finds. Who commissioned this rosy report? None other than the Television Bureau of Advertising (TVB).
Two months after a voluntary entry into debtor-in-possession status, Fuse Media provided a positive update, noting that the media brand for Latino and multicultural millennial and GenZ audiences will emerge from Chapter 11 on schedule and "materially stronger."
Standard Media Index took a close look at Upfront demand, and compared what was reported in summer 2018 to what was seen through April 2019. What was SMI's assessment? There's a large dichotomy between expectations and results, with two possible causes.
The owner of television stations in Louisville; downstate Illinois; and the small city of Lima, Ohio has extended its agreement for local TV measurement services with Nielsen. At the same time, word has leaked out that this broadcaster's VP is leaving on July 5.
Comcast's advertising arm has moved forward with a new initiative designed to help the industry "delivery a sound, scalable and sustainable addressable solution to marketers that maximizes the impact and value of television as a marketing platform."
When it comes to gender diversity on its board of directors, one broadcast television company stands out -- and will be honored by the Women's Forum of New York at its Breakfast of Corporate Champions in early November for this feat.
The rollout of 5G wireless communications technology will undoubtedly reshape how consumers get their audio and video content. Now, not only 5G but 6G are getting a boost from a joint research and development pact signed between South Korea's SK Telecom and three cell phone makers.
Since 2018, one of the key revenue drivers for Entravision Communications has been Headway, which serves as Entravision's programmatic advertising business unit. As of today, it has a new leader -- one charged with bringing digital revenue back into positive territory after a glum Q1.
On July 9, new legislation that would require the nation's pharmaceutical companies to show the prices for their prescription drugs in every TV commercial is set to become law. The Association of National Advertisers (ANA) and three leading pharma companies have just sued the Trump administration in a unified effort to put a stop to the rules.
If the Media Monitors Spot Ten TV report is any indication of how advertising activity may predict sales expectations, June is shaping up to be a big guns-blazing month for the nation's automotive dealers. Spot counts are on the rise ahead of a fiscal year's end for many businesses.
Is an interagency kerfuffle between the FCC and NOAA a threat to the future of 5G wireless? AEI visiting fellow Shane Tews believes this could impact the rollout of 5G, and she spoke with ACT | The App Association Policy Counsel Joel Thayer on the subject.
With the support of “hundreds” of residents, La Plata County, Colo., successfully secured a market modification that signaled the delivery for the first time of Denver DMA stations. The FCC's decision was challenged. On Thursday, that decision was affirmed by the FCC.
Klein, who has passed away at the age of 91, served as President of Gateway Communications, which owned four CBS affiliate stations in New York, Pennsylvania and West Virginia. He was also at one time the executive producer of “American Bandstand.”
One of the largest voices on Capitol Hill representing MVPDs who detest the rapidly rising retransmission fees benefiting broadcast TV station owners across the U.S. has just signed on a major rural telecom company as a member.