In what is being hailed as "a major initiative to transform the commercial experience on its networks," Fox Networks Group President of Advertising Revenue Joe Marchese unveiled what are being billed as "JAZ" pods: two-ad pods that give advertisers adjacency to all of FOX's sports and entertainment programming.
Led this week by “The Office,” “Celebrity Apprentice,” “The Biggest Loser,” “30 Rock,” “Law & Order: SVU” and “Parenthood,” NBC averaged a 1.9 rating,...
It was October 2016 when Meredith Corp. shares were priced this low. Does that mean it's a good time for investors to swoop in and buy shares on the low? Yes, says one Wall Street investment wizard.
If you thought the merger of Sinclair Broadcast Group and Tribune Media was a bit of a grandiose plan, you may not be a fan of what Gray Television and Raycom have formulated. When all is said and done, this "transformative transaction" creates a new Gray TV that will reach 24% of U.S. TV households.
Broadcast journalists aren't exactly neophytes and hardly Luddites when it comes to their embrace of technology. They're catching up with their viewers' and listeners' news consumption habits by innovating in strategic ways on a multitude of platforms. But, how they're connecting to consumers is changing. Two big digital media players are decreasing in importance. This is the key finding of newly conducted research conducted by the RTDNA and Hofstra University.
Doubling it up is turning out to be the hottest trend of the summer — and perhaps 2018. Loosened FCC television station ownership rules have led several companies to add a second station in a market where it already has a presence. Add Perry Sook's Nexstar Media Group to the companies taking advantage of this Commission "rule modernization."
A mobile video analytics tool designed to provide marketers and media companies a detailed look at the quality and performance of the nation's top mobile video streaming apps has just been released by Nielsen-owned Gracenote.
According to attribution analytics company C3 Metrics, Wednesday night is the surprise time for TV advertisers to get the most bang for their buck, with Thursdays a close second. Sunday nights still get the biggest audiences, but don’t provide the best advertising value for a variety of reasons.
OTT video "has reshaped a successful industry," North Texas-based research firm Parks Associates notes. With that mindset, Parks released a White Paper that analyzes a key focal point for the pay-TV industry: What should it do to regain their title as the No. 1 provider of video services -- including broadcast TV channels -- to U.S. viewers?
Creativity in producing a collaborative multiplatform advertising campaign -- one that generated results and value for their client in the last year -- is something award-worthy. That's the premise behind the TVB Excellence Awards handed out Thursday at Forward 2018 -- the TVB's annual conference.
The CFO of Showtime Networks has moved into the EVP/CFO position at CBS Corporation, effective immediately. She has worked in different capacities at Showtime Networks over 22 years, including programming finance leadership and as a key steward of the successful implementation of various financial, operational and reporting systems.
On heavier-than-average volume of more than 2.42 million shares, Gray Television shares rocketed ahead 5.7% on Tuesday as investors voted with approval of the broadcast media company's just-released third-quarter results. With GTN trading at a record high of $18.50, it's good to be a stockholder. With its acquisition of Raycom Media on track, Gray delivered what Zacks Equity Research declares are "earnings and revenue surprises."
While traditional linear TV continues to expand with new channels and features, emerging streaming technology and connected devices are also making their mark. In fact, Americans collectively spend nearly 8 billion hours per month consuming content on connected TV devices.
It has been about a month since the fiscal Q4 2018 earnings report for Viacom was released. Since then, its shares have lost about 10.2% of their value, underperforming the S&P 500. Will the recent negative trend continue leading up to its next earnings release, or is Viacom due for a breakout?
They say the neon lights are bright on Broadway. For iHeartMedia, the latest effort to involve its iHeartRadio app is to light up smartphones with the hottest hits from Broadway. A big automotive brand is the official sponsor of this new digital offering.