The linear television market, on a two-year compound average growth rate (CAGR) basis, was down 1.5% for the whole of the 2018-19 season on an average weekly ad spend metric. Standard Media Index calls this a moderate decline in advertiser demand, and it fails to keep pace with "much larger supply losses" — a.k.a. TV viewing. When combined, advertiser CPMs are up.
Will consumers flock to crystal-clear coverage of live events including sports and local news, along with network fare across the once-coveted prime-time hours, once next-gen TV signals arrive and they've purchased a new TV set capable of receiving such signals? Broadcasters say yes, and an International Telecommunications Union decision may very well solidify that belief.
Here's the good news: Sinclair Broadcast Group's stock will finish 2019 ahead of where its started the year, by nearly $4.50 per share. Here's the bad news: The second half of the year was full of consistent declines that erased healthy growth seen through early July for the TV station owner that now has the former Fox regional sports networks.
With the clock ticking down on 2019, Suddenlink viewers could start the new year with no access to any TEGNA-owned station. For MVPDs within the National Cable Television Cooperative, it is FOX Corporation networks and O&Os that could get the axe. Both situations involve retransmission consent agreements that have yet to come to fruition.
When it comes to the products getting the most exposure via spot television for the week ending Dec. 29, nothing beats Guaifenesin. Well, at least the cold medication and cough suppressant that goes by a particular brand. According to Media Monitors, it's the big No. 1 advertiser in its latest TV report.
So, who are the top 10 advertisers of 2019 by ad spend? How much did these companies spend on TV advertising? Ad sales business intelligence firm MediaRadar crunched the numbers, and has revealed the details just in time for New Year's Eve. One interesting takeaway: There were more than 2,000 newcomers to television advertising in 2019, including PostMates.
On April 23, a $117.65 close marked a new high on Wall Street for shares of Nexstar Media Group. Over the next several months, the broadcast TV company's stock price would recede before gaining steam once again, repeating a pattern seen across the years for NXST. If midday trading on Thursday is any indication of what's to come for Nexstar, a fresh all-time high for the stock is inevitable.
What does 2020 hold for TV and video advertising? Experts from across the total video landscape—programmers, data vendors, demand-side platforms (DSPs), multi-channel distributors, streaming device and smart TV manufacturers—dusted off their crystal balls to share their predictions for the year ahead.
Five brick-and-mortar retailers and the nation's largest e-tailer dominate the pre-Christmas spot report for broadcast TV, according to data compiled by iHeartMedia-owned Media Monitors. The week's top advertiser using spot TV? The retail store closed just one day a year.
GEICO is one of the biggest advertisers on broadcast media, and it's use of spot cable is equally dominant. This week, the auto insurer is No. 1 by a very large margin, Media Monitors' Spot Ten Cable report shows.
LBI Media, no longer led by a member of the founding Liberman family, is seeking a FCC waiver allowing for up to 100% foreign investment. At the same time, the Media Bureau is seeking the public's say in a plan to transfer six stations from shareholders of one entity to another in a move interwoven with the company's emergence from Chapter 11 bankruptcy protection.
On July 12, the Commission released a Report and Order modernizing the children’s television programming rules in a move designed" to give broadcasters greater flexibility in serving the educational and informational needs of children." Rule revisions requiring approval by the Office of Management and Budget (OMB) have finally arrived.
As RBR+TVBR first reported Dec. 19, The E.W. Scripps Co.'s Board of Directors has approved a new three-year contract with President/CEO Adam Symson. We knew what his salary was in his first year of employment. Thanks to an SEC filing, it is now known just how much more Symson stands to earn.
ViacomCBS has struck a definitive agreement with beINMEDIA GROUP to acquire a 49% stake in global film and production studio Miramax — best known for its award-winning film library including such box office faves as "Good Will Hunting" and "Kill Bill" and for its co-founder, Harvey Weinstein. A major Los Angeles-based law firm represented ViacomCBS in bringing the investment to fruition.
A Television Diversity Tax Credit Bill championed by the Writers Guild of America, East (WGAE) and the Directors Guild of America has been signed into law by the Governor of New York. Click here to find out what this means for the broadcast and cable TV business.