Audio’s Investment Gap: A Time vs. Spend Issue

WARC has teamed up with iHeartMedia for a just-released study on media consumption and audio investment in the U.S. According to the report, "The Investment Gap: Understanding the Value of Audio," domestic consumers spend 31% of their media time with audio. But, brands allocate just 8.8% of their media budget on "audio," let alone Radio.

Here Comes TikTok, Local Ad Execs

Borrell Associates has released another nugget from its April to late June 2021 Local Ad Agency Survey. Here's what broadcast media executives and sales associates need to know about how this rise could impact their chances of a buy — or not.
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News Website Traffic Surges In Q4, Comscore/Pew Data Show

For the 97 news outlets whose primary domain, its website, averaged at least 10 million unique visitors per month, traffic rose 11% in the fourth quarter of 2020. That's according to a fresh Pew Research Center analysis of the state of the U.S. news media.

Global Ad Spend Expected To Rise By Nearly 13%

New WARC quarterly data show Q1 2021 growth at 12.5% and Q2 2021 at 23.6% — the strongest rise in more than a decade. We've got all of the details here first!

Radio By The Numbers: AM Stations Shrink, FM Translators Thrive

The latest quarterly broadcast station totals have been released from the FCC. And, when one compares the numbers to the end of the first quarter of 2021, a clear trend can be seen: AM radio stations continue to be in decline, while FM translators are more numerous than ever. 

Daytime TV: The ‘Second Prime-Time’ For Total Consumption

With the newly established routines of consumers, the colder winter months and increased movement restrictions will further solidify daytime TV as a true work companion, Nielsen believes. In its words, "Understanding these behaviors now is vital, as they can leave a lasting impact on a post lockdown world."

Predicting Post-Pandemic Media Consumption

The first wave of a post-pandemic survey has been commissioned, and its goal is to explore the impact that COVID-19 has had on entertainment, leisure, and lifestyle habits. It includes a special focus on changes in television services used and viewing behaviors.

Hispanic Lives, Livelihoods In the COVID-19 Recovery

Hispanics and Latinos are key to the nation's recovery. However, a trio of McKinsey researchers conclude, this important and growing population group has been "damaged disproportionately" by the COVID-19 pandemic. Their recommendation? Targeted interventions are required to improve their health and economic outcomes.

Indiana PBS Expands Remote Learning In A Hoosier State County

High-speed internet is a hard thing to come by for some 1,200 students in a rural Indiana county. Now, the local school board has a solution just in time for the start of the school year. And, it is thanks to a partnership with Indiana Public Broadcasting Stations.

Streaming Surge Affirmed: Nielsen’s Total Audience Report

According to just-released data from Nielsen’s Streaming Meter, as of Q2 2020 streaming now comprises 25% of all television minutes viewed. To little surprise, Netflix is the biggest to streaming, followed by YouTube. And, TV broadcast station leaders, it's not a GenZ thing: Consumers ages 55+ now comprise 26% of all streaming minutes viewed.

Gen Z Listeners: Most Listen To Radio Every Day

Don't think "Gen Z" listens to the radio? They do, new findings from Edison Research's Share of Ear study show. In fact, a majority of persons between the ages of 13 and 24 listen to AM and FM radio daily. And, they are doing so on a variety of devices -- including a radio in their vehicle of choice.

Time Spent with Mobile Video, Gaming Surges With Virus

As Americans hunkered down under stay-at-home orders for much of March and April, they consumed more mobile media. The added mobile time, however, wasn’t distributed equally, eMarketer finds. Some long-term trends accelerated as people sought diversion. Other longer-term trends stagnated as commuting time fell precipitously.

The COVID-19 Audio Delay: U.S. Listeners’ Later Daily Start

New data from the Edison Research Share of Earstudy, conducted during the period of COVID-19 disruptions, shows that people in the U.S. age 13 and older began listening to audio a full 75 minutes later on average, as compared to before the disruptions.

The Mid-Year Music Report: Audio Consumption Growth Slows

The music industry experienced a strong start to 2020, with audio streaming growing through early March — up 20% over the same period in 2019. That's one of the key takeaways from the just-released Nielsen Music/MRC Data 2020 Mid-Year Report, which also finds that, thanks to the COVID-19 pandemic, audio consumption is up by just a trickle.
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The U.S. Population: 2020

As the world rang in the new year, the U.S. Census Bureau projected the nation's population total. As of January 1, 2020, the total number of people living in the United States rose by 0.61% from exactly one year ago. Since Census Day 2010, the population has grown by 7%.
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