If you think we're in the midst of an "audio renaissance," could broadcast TV's big comeback be unfolding, too?New research from Parks Associates suggests that may be the case, given the percentage of U.S. broadband households that use a digital antenna to watch over-the-air broadcasts.
Ad intelligence and sales enablement platform MediaRadar has a report that every broadcast TV C-Suiter will want to review. According to its 2018 TV Trends Report (Q1 2018 - Q1 2019), more than 2,000 new advertisers entered the television advertising market.
Just-released research conducted by GoodFirms on social media usage paints a most interesting picture of how much time people spend using a varied range of social media platforms in a given day. A majority of Americans use a handful of platforms on a daily basis.
What is the state of subscription video on-demand services in the United States? A look at market share, based on how much demand exists in the market for each service's original content offering, is now available from Parrot Analytics.
Globally, the number of subscriptions to online video services reached 613 million, an increase of 27 percent in just one year. Subscriptions to online video services surpassed cable subscriptions for the first time in 2018.
Parks Associates' OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. Here are the full details from its latest research report.
Whether you like it or not, broadcast media C-Suiters, the "smart TV" is capturing more homes than ever. Just how many homes are acquiring these internet-connected devices, allowing viewers to seamlessly view Netflix, Amazon Prime and other OTT services just as easy as a cable or over-the-air channel?
Audio.ad, a digital audio advertising firm serving the U.S. Hispanic market; Adsmovil, Audio.ad's domestic commercial representative; and Quriously have teamed up to present a study that offers a deep analysis of the digital audio consumption habits of Spanish speakers living in the U.S.
Is the ad foundation at Facebook a bit shaky? New data from Standard Media Index, released in response to news that another security leak is plaguing the social media giant, has arrived that looks specifically at Facebook's ad revenue. Guess what? There's some slowing growth in an area that's been healthy of late for radio.
There is some good news for broadcast and cable TV industry C-Suiters still obsessed with finding ways to curb that so-called "cord cutting." Customer satisfaction of residential wireline companies is on the rise, according to a new survey conducted by J.D. Power. Here's the bad news: The top service providers, according to J.D. Power, aren't MVPDs but DBS providers.
We know that the car is the No. 1 place where radio stations are consumed. It turns out that it is the leading locale where all audio content is consumed, new data from Edison Research find. Meanwhile, the percentage of audio consumption attributed to a soon-to-be-combined SiriusXM and Pandora was offered -- and it is significant.
As part of its efforts to strategize revenue growth prospects for local TV, BIA Advisory Services has examined the Total Addressable Markets (TAM) for broadcast television, versus digital platforms. "It's a tale of two cities," BIA notes in a newly released report that outlines the level of broadcast revenue growth expected by 2022 -- and the total gain in digital revenue expected for local TV.
Nielsen’s National Television Household Universe Estimates for the 2018-19 TV season have just been released. A tiny bump upward in the total has been seen. Why? Multicultural households are to thank for the growth.
Perhaps the No. 1 question facing broadcast media C-Suiters is how to combat the magnetic ad-dollar behemoth that is digital social media, led by Facebook. Maybe, with time, radio and TV's budget battles will become a bit easier. How so? New intelligence from eMarketer shows Facebook ranking as the No. 1 social media hub across every age group except one. That would be teens -- and that's not good news.
The 2018 FIFA World Cup is now but a memory. By the way, France was the victor. When all was said and done, MediaRadar took a deep dive into the TV ad trends during the entire month-long tournament. The takeaway: Advertisers were highly active with Telemundo, a big winner in the global soccer tournament.