Catholic Radio in Boston launches billboard campaign


Holy Family Communications’ 50-kW WQOM-AM Boston, the city’s first Catholic radio station, is taking to the streets via a billboard effort with CC Outdoor/Boston. The station, which signed on 11/1, launched a highway billboard campaign to help introduce The Station of the Cross Catholic Network to tens of thousands of motorists.

To celebrate the new campaign, WQOM Station Manager Maria Bain and Stephen Ross, President of Clear Channel Outdoor Boston Division, were captured in a photograph in front of their billboard along Route 128 in Needham, MA.

You may remember WQOM is a sale and upgrade from the previous Business Talker WBIX-AM. Asset manager Brad Bleidt had bought the station in 2003 but later came into trouble for sending a taped confession to the SEC admitting he’d turned his asset management firm into a massive Ponzi scheme, bilking his clients out of tens of millions of dollars. He also admitted to using part of the stolen money to buy WBIX. After Bleidt’s arrest, all of his assets, including WBIX, were placed into receivership. The receiver asked previous owner Alex Langer to take over day-to-day ops again. He had bought the station outright in 2006. Langer sold to Holy Family for $1M in September.

The Station of the Cross network began broadcasting on WLOF-FM Buffalo, NY, in August 1999.