The second week live plus 7-day DVR playback results saw 14 CBS series gaining an additional one million viewers or more and 13 series posting adult 18-49 increases of at least half a rating point, according to Nielsen live +7-day ratings for the week ending 10/4.
For the second consecutive week, The Mentalist had the second largest lift among all primetime programs, gaining +2.83 million additional viewers. CSI gained +2.31 million additional viewers while NCIS (+1.99m) and Criminal Minds (+1.93m) were just under two million.
Among adults 18-49, CSI’s +1.1 rating point gain was the biggest among CBS programs and third highest among all primetime programs. The Mentalist notched a full rating point increase, also one of the largest of any program.
With live plus 7-day viewing factored in, CBS’s second week increased by +1.18 million viewers (12.52m from 11.34m), +0.4 in adults 18-49 (3.3 from 2.9) and +0.5 in adults 25-54 (4.3 from 3.8) over its live plus same day scores.
CBS programs with lifts of one million viewers:
• THE MENTALIST (+2.83m)
• CSI (+2.31m)
• NCIS (+1.99m)
• CRIMINAL MINDS (+1.93m)
• THE BIG BANG THEORY (+1.66m)
• NCIS: LOS ANGELES (+1.62m)
• THE GOOD WIFE (+1.60m)
• CSI: MIAMI (+1.53m)
• TWO AND A HALF MEN (+1.50m)
• CSI: NY (1.49m)
• NUMBERS (+1.27m)
• GHOST WHISPERER (+1.12m)
• MEDIUM (+1.11m)
• COLD CASE (1.03m)
CBS programs with lifts of a half a rating point or more in adults 18-49:
• CSI (+1.1)
• THE MENTALIST (+1.0)
• THE BIG BANG THEORY (+0.7)
• CRIMINAL MINDS (+0.7)
• TWO AND A HALF MEN (+0.6)
• HOW I MET YOUR MOTHER (+0.6)
• NCIS (+0.6)
• NCIS: LOS ANGELES (+0.6)
• CSI: MIAMI (+0.5)
• CSI: NY (+0.5)
• THE AMAZING RACE (0.5)
• SURVIVOR: SAMOA (+0.5)
• NUMB3RS (+0.5)
CBS programs with lifts of half a rating point or more in adults 25-54:
• THE MENTALIST (+1.2)
• CSI (+1.2)
• THE BIG BANG THEORY (+0.9)
• CRIMINAL MINDS (+0.9)
• NCIS (+0.8)
• TWO AND A HALF MEN (+0.7)
• CSI: MIAMI (+0.7)
• NCIS: LOS ANGELES (+0.7)
• THE GOOD WIFE (+0.7)
• CSI: NY (+0.7)
• SURVIVOR: SAMOA (+0.6)
• HOW I MET YOUR MOTHER (+0.6)
• NUMB3RS (+0.6)
• MEDIUM (+0.6)
• GHOST WHISPERER (+0.5)
• THE AMAZING RACE (+0.5)
RBR-TVBR observation: These numbers — for all of the networks — will continue to increase as DVR usage becomes more available, affordable and easy to use. As well, Internet viewing needs to be included in reporting to agencies and advertisers. That’s why Nielsen contacted 75 of its clients including advertisers, agencies and media companies, inviting them to a meeting last Friday to get input on how to proceed with a possible merging of TV and online audiences. The more viewing you can prove to a media buyer, the more your content is worth.
