EcoMedia, an environmental media company, and CBS Corp. announced a strategic partnership to work with U.S. mayors and local municipalities to "green" cities across the country. The project will utilize CBS’s local resources and leverage corporate advertising and sponsorship revenue to improve the quality of the environment in key markets.
The public-private partnership was unveiled a day before the kickoff of the U.S. Conference of Mayors in Miami, by Les Moonves, CBS Corp. CEO, Paul Polizzotto, Founder and CEO of EcoMedia, Miami Mayor Manny Diaz, Chicago Mayor Richard Daley and other key mayors from around the nation.
The new collaboration is an extension of the recent success of Mayor Diaz in "greening" Miami. The partnership he forged with EcoMedia and CBS’s WFOR-TV will serve as the model for this nationwide project. The effort earned Miami the title of "America’s Cleanest City" by Forbes Magazine.
Through the partnership, EcoMedia will leverage its multimedia platforms including retail kiosks at Kimco centers across the country, as well as municipal signage to deliver environmental content and messaging. CBS will provide local market sales support and activate EcoMedia’s environmental programming through CBS media assets including television, radio, print and out-of-home advertising. The companies will also join forces on the creation of environmentally themed content, including working with a content partner they already have in common: David Letterman’s production company, Worldwide Pants.
The first national project from this new partnership for the environment will be the CBS and EcoZone "Green Schools Initiative." This program is expected to launch in Miami, Chicago and San Francisco this fall. A portion of the corporate sponsor revenues will fund a significant "greening" of a school in each city and create ongoing sustainable green projects and initiatives.
