CBS Corp. said it will acquire SignStorey, Inc., a distributor of video programming and ad content to retail stores. The purchase price is 71.5 million in cash. SignStorey will be renamed "CBS Outernet" upon closing of the deal and is expected in Q4, pending regulatory review.
With digital video displays in more than 1,400 grocery stores in major markets across the United States, SignStorey offers advertisers the opportunity to reach consumers with targeted content that can be customized by region and by daypart. The company’s satellite-delivery system enables immediate, customized programming and messaging to each individual system.
SignStorey has long-term exclusive contracts with SuperValu (Acme, Albertsons, Jewel and Shaw’s), Pathmark, ShopRite and Price Chopper, among others, and is currently installed in six of the top 10 markets in the U.S., with traffic of more than 72 million consumers every month.
CBS has significant experience in programming for out-of-home audiences. In addition to SignStorey, current partners in this regard include American Airlines/CBS Eye on American, Royal Caribbean/CBS Eye on Royal Caribbean; AutoNet TV/Rev It Up; Salon Network Channel; Starwood Hotels/SPG TV; Indoor Direct; Mall of America; On Spot Digital/Simon Malls and Ripple TV/CBS Outdoor, among others.