McGraw-Hill’s BusinessWeek has formalized its relationship with CBS News, creating an ongoing partnership to collaborate on stories and segments to be broadcast on the “CBS Evening News with Katie Couric.” Five segments have already been produced together in 2008, with more planned for 2009 across a “broad range of topics.”
The most recent report, which focuses on the business of social networking sites for medical patients, was broadcast Friday on the CBS Evening News and is featured in BusinessWeek’s December 15th issue, on newsstands now. The report, by CBS News Medical Contributor Dr. Sanjay Gupta and BusinessWeek Senior Writer Catherine Arnst, details websites that allow patients to share insights and manage their care, changing the nature of disease research, drug development, and the business of medicine.
Prior collaborations have included reports on the business of medicine, including a January report by CBS News Medical Correspondent Jon LaPook and BusinessWeek Senior Correspondent John Carey about the controversy over the effectiveness of Lipitor, one of the world’s best-selling drugs, and a June spotlight by CBS News Correspondent Wyatt Andrews and BusinessWeek Senior Writer Arlene Weintraub on conflicts of interest focusing on the corporate ties between doctors and pharmaceutical companies.
“The partnership with CBS is a natural extension of our editorial product, increasing BusinessWeek’s reach and providing the best possible reporting to our audience of business leaders. We’re excited to continue this collaboration in 2009 with a focus on categories that are of interest to the business community,” saied BusinessWeek Editor-in-Chief Stephen Adler said.
“CBS News is committed to bringing our viewers the most comprehensive, thoughtful and useful reporting on a variety of critical business and health issues and we are pleased to partner with BusinessWeek to offer even greater depth and breadth in our broadcast and online reports,” said Sean McManus, President, CBS News and Sports.
RBR/TVBR observation: McGraw-Hill is, as you probably know, a TV station group owner as well. But all four of its stations are ABC affiliates, so they won’t get any benefit from this joint venture by their sister media outlet, BusinessWeek.