WBBM-TV, the CBS owned and operated station in Chicago, announced plans to launch “Monsters and Money in the Morning,” an innovative new local weekday 5- 7 am show, beginning February 1, 2010. The morning talker will feature an ensemble of veteran Chicago broadcasters and a mix of candid discussion of local sports topics, regional business issues and personal money management, as well as news headlines, weather and traffic.
“This is a Monster Team we’ve put together,” said CBS 2 Vice President & News Director Jeff Kiernan. “Mike North and Dan Jiggetts are Chicago’s best known sports talk duo. Their rapport was developed during their years on the air on The Score radio station and their TV skills were developed during the last year on Comcast SportsNet Chicago. Terry Savage has more than 20 years of experience as a reporter and commentator on the economy and personal finance. She is known, liked and respected by everyone in the industry. Mike Hegedus is a dynamic television journalist who spent the last 10 years of his career with CNBC, traveling the US and the world profiling successful businesses and the people who made them work. We can’t wait to put the four of them together on television for Chicago,” he added.
Monsters and Money in the Morning will originate from CBS 2’s studios. Also contributing to the program will be CBS 2 reporter Susan Carlson, who will provide news headlines and traffic updates, and station meteorologist Mary Kay Kleist. Monsters and Money in the Morning will also feature in-studio interviews with guests from the local sports and business communities, including contributors from CBS Radio’s WBBM-AM News Radio 780.
“It’s time for something new and smart that will differentiate CBS 2 from its competitors,” said CBS 2 President & General Manager Bruno Cohen. “We are targeting an underserved television audience – Chicagoans who are passionate about sports and want to stay on top of local business news and personal finance – while at the same time continuing to provide the news headlines, weather and traffic information that people want before leaving home in the morning,” Cohen said.