CBS Radio is launching all-sports formatted stations in Washington, D.C. and Boston on 7/20 and 8/13, respectively. Boston’s 98.5 The Sports Hub (now WBMX Hot AC) and 106.7 The Fan (now Guy Talk WJFK) in DC will feature deep rosters of live, local talent; detailed sports reports, discussion and commentary; play-by-play coverage, and a variety of on-site events to capture the spirit of game day excitement. Both stations will be available on-air, online and via numerous mobile smartphones devices, including the iPhone and Blackberry.
They will launch with exclusive content partnerships with CBSSports.com. The station’s websites, powered by CBSSports.com, combine the best assets of the national brand with a local approach. Original commentary from columnists and local beat reporters; blogs from station personalities; premium video highlights available on-demand; in-depth community participation; fantasy football, baseball, basketball, and hockey leagues; polls; real-time scores; breaking news alerts; and high school coverage are among the many features of the sites.
Advertisers will have an array of opportunities to brand themselves on the website using text, audio, and video, along with the capability to target consumers down to a specific zip code.
Additionally, play-by-play coverage will feature prominently on both stations. Bostonians can tune in for game day presentation of the three time Super Bowl Champion New England Patriots and the NHL’s Boston Bruins. And when the Washington Wizards take to the court under the direction of new head coach Flip Saunders, 106.7 The Fan will be live from tip-off to the final buzzer.
The weekday programming schedule on 106.7 The Fan is as follows:
5:00-10:00AM: The Sports Junkies
10:00AM-2:00PM: Mike Wise and Bill Rohland
2:00-6:00PM: Lavar Arrington and Chad Dukes
The Sports Junkies: The four biggest sports fans in D.C. have ruled the area airwaves since debuting at night on WJFK over a decade ago. EB, JP, Lurch, and Cakes are childhood friends who started a radio show in 1996. They continue their run in mornings on ‘JFK, where they have been heard since January 2006.
The Mike Wise Show: Washington Post columnist Mike Wise brings his unique take on D.C. sports to the airwaves. Wise is joined by George Mason University basketball play-by-play man and radio vet Bill Rohland for their new show, weekdays 10:00AM-2:00PM.
The Lavar Arrington Show with Chad Dukes: Lavar Arrington was one of the most outspoken Redskins in the last decade. Now D.C. sports fans can hear what he has to say every afternoon from 2:00-6:00PM. Arrington is joined by Chad Dukes, a lifelong D.C. sports fan who most recently hosted middays at WJFK.
CBS Radio now O&O’s all-sports stations in 12 markets, including eight of the Top 15 markets:
New York (WFAN-AM)
Washington, D.C. (WJFK-FM)
*pending call letter change