A new feature designed to increase interactivity between CBS Radio stations and their more than 50 million weekly listeners, and providing a range of specialty information and services, launched Friday on the websites of some of the Company’s most popular music stations such as WXRK and WWFS in New York, WXRT in Chicago and WVEE in Atlanta. The “Now Playing Widget” gives listeners total control of their listening experience with opportunities to own, share and play the music they love on demand.
Previously beta tested at stations in Dallas, San Francisco and Orlando, the widget will be rolled out to every music station within the next 4-6 weeks.
The new widget will allow listeners to learn the title, artist and album of the song currently being played, and the previous 10 tracks aired on the station; purchase the song through iTunes or Amazon.com; and share links to the station via email or AIM.
Additionally, listeners can now dedicate songs to their husbands and wives, boyfriends and girlfriends, friends and family, co-workers and acquaintances by using the appropriate tab of the widget, or search for specific tracks for on-demand listening. Through a unique partnership with Last.fm, CBS Corp.’s free global music Web site, CBS Radio is taking what has long been a staple of radio broadcasting one step further by offering that same personalized on-air service through an online application.
