CBS Sports Network announced a multi-year television agreement with Professional Bull Riders (PBR) beginning in 2012. The agreement makes CBS Sports Network the primary television partner of PBR with 27 live events televised throughout the year.
CBS Sports Network will air over 55 hours of live event programming each year beginning on Saturday, January 7 with the Madison Square Garden Invitational from New York City. On Monday, January 9, the Network debuts an exclusive weekly highlight program that will continue each Monday throughout the season. As part of the deal, CBS Sports expands its PBR coverage broadcasting eight one-hour shows on the CBS Television Network.
“Our new partnership with PBR is a milestone in the evolution of CBS Sports Network,” said David Berson, Executive Vice President, CBS Sports, and President, CBS Sports Network. “Bull Riding is a rapidly growing sport and we’re thrilled to begin a new long-term relationship with PBR and its passionate fan base. This deal helps us reach a broader audience as we continue to grow the Network and significantly expand our live programming.”
“CBS Sports Network is an ideal network partner for PBR. Our fans wanted more live programming, consistent timeslots and continued enhancements in how the events are presented on television. CBS Sports Network is an aggressive, growing sports network that allows PBR to deliver against all of those objectives,” said PBR President & COO Sean Gleason.
The agreement makes CBS Sports Network the official sales agent of the PBR across all television inventory available to PBR through various network agreements. The Network will serve as sales representative to both official PBR sponsors and general advertisers, providing these partners with integrated sponsorship and media packages.
PBR will announce additional television partners for select performances from the Built Ford Tough Series in the coming days.