CBS Stations Select A New Brand Strategy and Development VP


MINNEAPOLIS — A veteran local media executive widely known for his time at CBS-owned WCCO-4 has been selected for the role of VP/Brand Strategy and Development at CBS Stations.

Casey Kespohl will work under CBS News and Stations President and Co-Head Wendy McMahon in the newly created role. He’ll partner with the local management teams at the 27 ViacomCBS-owned television stations found across the U.S. and is charged with “helping to evolve and strengthen” CBS Stations’ branded content and marketing across broadcast, streaming and digital platforms.

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