The Victoria’s Secret Fashion Show is coming to CBS with an expanded presence on multiple platforms, including the on-air broadcast Wednesday, 12/3 (10:00-11:00 PM, ET/PT), a dedicated website (www.cbs.com/victoria) featuring videos and photos leading up to the on-air broadcast, a Social Viewing Room and its very own Victoria’s Secret Fashion Show mobile TV channel.
CBS Mobile has teamed up with MediFLO USA to launch "Victoria’s Secret TV," a dedicated 24/7 channel on FLO TV. The Victoria’s Secret TV Channel gives mobile users an all-access pass to the 2008 fashion show, beginning with behind-the-scenes pre-show coverage available now. On December 3, Victoria’s Secret TV will air a LIVE simulcast with the broadcast on CBS at 10:00 PM ET/PT. After the show, Victoria’s Secret TV continues with exclusive post-show coverage through January 2.
Starting on November 23, mobile users can also watch clips, highlights and behind-the-scenes pre-show footage on demand from their mobile phones.
This year’s fashion show takes place for the first time in Miami at the legendary Fontainebleau Miami Beach.