CBS Corporation and Time Warner’s Warner Brothers are said to be discussing creating a paid streaming service for their CW Network.
The point would be to generate more revenue from younger viewers who already watch programs online, reports Bloomberg.
CW has an agreement with Tribune Media, and streaming partners Hulu and Netflix, however those deals will soon expire, according to the account.
A new streaming service would give CBS a chance to revise its business strategy and compete for the growing number of younger viewers who don’t pay for cable or satellite television. The network’s prime-time audience is down some 13% in the current TV season, according to Nielsen data.
The new service would be in addition to the streaming service CBS and Time Warner now offer. CBS All Access provides a feed of its programming as well as on-demand shows; it also sells subscriptions to an online version of premium channel Showtime. Time Warner offers HBO Now.