“Big Brother” is the Night’s #1 Program in all Key Ratings Measures.
THURSDAY’S “BIG BROTHER” LIVE EVICTION SHOW WINS ITS TIME PERIOD IN VIEWERS AND KEY DEMOGRAPHICS
Thursday’s first BIG BROTHER live eviction show won its time period in viewers and key demographics and was the night’s number one program in all key ratings measures, according to Nielsen preliminary live plus same day ratings for July 14.
BIG BROTHER THURSDAY was first in households (3.9/07), viewers (6.48m), adults 25-54 (2.8/08), adults 18-49 (2.3/07) and adults 18-34 (1.8/07) for the second consecutive week. BIG BROTHER THURSDAY was the night’s #1 program in viewers, adults 25-54, adults 18-49 and adults 18-34.