Clear Channel Media and Entertainment announced a partnership with Big Machine Label Group to launch The Band Perry’s sophomore album, “Pioneer.” The sibling trio’s second album is set to release 4/2 when Clear Channel will launch a two-week on-air and online Artist Integration Program using its stations and platforms to introduce Pioneer to fans and listeners.
To celebrate the release, the multiplatform program will also feature an intimate performance by The Band Perry for iHeartRadio Live at the iHeartRadio Theater presented by P.C. Richard & Son in New York City on 4/3.
The campaign is a unique promotional vehicle that is specifically designed for The Band Perry to increase audience awareness of their new album across more than 115 participating Clear Channel Country radio stations featuring custom content and spots. A series of on-air spots created by Clear Channel’s top Imaging Directors will run across its network of Country stations nationwide and their online station streams, featuring audio clips from an exclusive interview with the trio. The Band Perry will also receive featured placement on iHeartRadio.com as well as banner ads and a custom content portal to drive listeners to purchase Pioneer on iTunes.
On 4/3, immediately following Pioneer’s release, The Band Perry will perform songs from their new album as well as other hits for iHeartRadio Live, a production that features performances by today’s top recording artists. The private show will be hosted at the iHeartRadio Theater presented by P.C. Richard & Son for an intimate group of Clear Channel listeners in NYC. The Band Perry’s exclusive performance for iHeartRadio Live will also stream live for fans at iheartradio.com/thebandperry.
“Clear Channel’s Artist Integration Program is a great way for both established groups like The Band Perry as well as emerging artists to introduce their new music to listeners by leveraging our un-matched, multi-platform promotional power,” said Tom Poleman, CCME President of National Programming Platforms.