Clear Channel Media and Entertainment and Relativity, a next-generation studio that produces and distributes entertainment content across multiple platforms, are renewing their cross-media marketing collaboration to promote Relativity film releases.
Over the next 18 months, Relativity and Clear Channel will develop campaigns that utilize CCME’s media assets to promote upcoming movies to drive box office sales. Previous successful collaborations between the companies included campaigns for the films Limitless, Immortals, Act of Valor, Safe Haven and Free Birds.
Under the new deal, Relativity will provide exclusive content created by its filmmakers and talent that will be shared with listeners and viewers through various Clear Channel platforms, including iHeartRadio, national radio programs and top-rated local radio stations; select iHeartRadio branded events; and digital outdoor billboards in strategic locations around the country such as Times Square.
The programs will also include organic promotional support from popular radio personalities such as Ryan Seacrest, Elvis Duran, Dan Patrick and Steve Harvey; naturally integrated film imaging across local stations and iHeartRadio’s national digital and mobile ad units; homepage website takeovers; and national and local on-air commercial inventory.
In addition, the partnership will give listeners and moviegoers access to interviews with exclusive insight into the films and social media integrations on iHeartRadio and station Facebook pages which will offer the chance to win tickets, prizes and unforgettable movie experiences.
Looking forward, Relativity will release the action-thriller 3 Days to Kill (in theaters 2/21) starring Kevin Costner, the supernatural horror film Oculus (in theaters 4/11), and the live-action family adventure Earth to Echo (in theaters 7/2).