The Consumer Electronics Association has launched a new campaign to get the digital transition message across to senior citizens. The program is called “Convert Your Mom” and encourages baby boomers to spread the word to their parents and elderly neighbors regarding the upcoming DTV transition changes that will be necessary to make in order to keep watching TV, reports Carat Programming. Accordingly, the CEA has hired baby-boomer TV icon, Florence Henderson (Brady Bunch) to kick off the PSA campaign.
The effort will begin with a satellite media tour in early May and will also include a downloadable DTV preparedness tip list and transition guide.
The CEA’s thinking is that the best way to reach out to seniors is through their families. Separately, Univision and Telemundo have also airing public service messages for their Spanish-speaking audience regarding the upcoming transition.