Senior citizens are members of a demographic considered among the most at risk as the nation careens towards the death of broadcast analog television. The Consumer Electronics Association is mounting a new campaign reaching out to boomers, to get them to reach out in turn to the elderly.
"CEA’s member companies have filled retail stores with a wide assortment of affordable digital TV products, from low-cost digital televisions to converter boxes and antennas that are easy to hook up to existing analog TV sets," said CEA’s Gary Shapiro. "We know that one of the best ways to reach seniors is through their families. With Convert Your Mom we’re asking baby boomers to help make sure everyone is ready well in advance."
CEA says that digital television receivers can now be had at prices under 200 dollars. It is providing DTV educational material at digitaltips.org.