Census 2020 Revs Up Radio Effort


Yes, social distancing Flo is still a leader when it comes to radio advertising, the latest Media Monitors Spot Ten Radio report shows.

However, the U.S. Census Bureau is clearly getting the word out about completing questionnaires while in quarantine.

The latest play count survey puts the Census Bureau at a strong No. 2 behind Progressive.

Meanwhile, the play counts for other radio advertisers remains strong — a sign that radio’s resiliency and multiple reports suggesting AM and FM listening is not heavily impact by a severe reduction in in-car listening will soften any Q1 ad weakness.

Lowe’s — an essential retailer in “stay-at-home” times — is now the No. 4 advertiser; The Home Depot is not in the Spot Ten.

Then, there is Stitch Fix — perhaps an important brand nowadays. The company known for its online personal styling service is new in the Spot Ten, at No. 9.