Scot Chastain is planning to relocate to California’s state capital, once stay-at-home restrictions related to the coronavirus pandemic are lifted by Gov. Gavin Newsom.
That’s because he has been tapped to oversee the market’s FOX affiliate, and will be leaving Lansing, Mich.
Chastain has been given the VP/GM role at KXTL-40 in the Sacramento-Stockton-Modesto DMA, a Nexstar Media Group property.
He reports to SVP/Regional Manager Matthew Rosenfeld and will be shifting the Golden State from the Mitten State, where he’s been VP/GM of CBS affiliate WLNS-TV, ABC affiliate WLAJ-TV and the WLAJ digital multicast channel offer The CW+ programming for the market.
Before joining Nexstar, Chastain was based in Los Angeles and owned and held the role of Principal Marketing Consultant for 630 Marketing, providing strategic marketing direction and event production consulting services for business-to-business and business-to-consumer clients in media and other industries.
That said, Chastain started 630 Marketing after a two-decade career working for NBCUniversal in Los Angeles, where his positions included that of EVP/Affiliate Marketing and Development, leading a bi-coastal staff responsible for developing and distributing all network marketing and sales marketing content across more than 240 NBC-owned and network-affiliated television stations.
Early career stops include WDSU-TV in New Orleans, WXII-TV in Greensboro-Winston Salem and KBTX-TV in Bryan-College Station, Tex.
“In Lansing, Scot led the teams at WLNS-TV and WLAJ-TV to exceed economic goals by implementing innovative television and digital marketing strategies that expanded audience reach and community engagement,” Rosenfeld said. “We are confident that his vast broadcasting and marketing expertise on both the local broadcast and network side of the industry, combined with his strong business relationships, will enhance the leadership position of our local Sacramento operations and build upon the achievements of KTXL-TV and FOX40.com.”
Chastain added, “I greatly look forward to returning to California and working with the group of local professionals at Fox 40 to expand our local marketing solutions across multiple platforms for our advertising partners, while growing viewership through the delivery of enhanced local news content and entertainment programming for our local audience throughout the Northern California region.”
