Chevrolet is official automotive sponsor of The X Factor


American Idol has Ford; now The X Factor, set to debut this fall on Fox, has secured Chevrolet as the official automotive sponsor. Chevy’s sponsorship includes automotive exclusivity in multiple episodes throughout the season that will feature in-show integrations, season-long product placement and an off-air marketing partnership with digital extensions that will include and social media. Chevrolet will be the official automotive sponsor on-air, off-air and online.
“FOX is thrilled to partner with Chevrolet, an iconic American brand that celebrates the everyday hero, in launching the most anticipated series of the fall, The X Factor,” said Jean Rossi, President of FOX One and EVP/Sales for Fox Broadcasting Company. “We look forward to continuing our collaborative efforts with Chevrolet, which has become a key marketing partner for the network.”
The X Factor competition series gives viewers the opportunity to help choose the next global superstar or breakout music act. The judges – Simon Cowell, Paula Abdul, Antonio “L.A.” Reid and Nicole Scherzinger – will travel the nation searching for undiscovered talent 12 years old or over – both solo artists and vocal groups – who are willing to brave the panel for a chance to make their dreams come true. The winner gets a $5 million recording contract with Syco/Sony Music.