Terra, a leading original digital content producer with a primary focus on the U.S. Hispanic experience, has partnered with Citadel Media en Español to manage the online brand extensions of the network’s portfolio of radio products. The first joint initiative is the launch of a new website for Maria Marín’s radio show, Tu Vida Es Mi Vida. A motivational speaker, author and syndicated columnist, Marín brings her message of Latina empowerment to radio audiences across the country with her program, which is syndicated by Citadel Media en Español to 27 affiliates in major Hispanic DMAs such as New York, LA and Miami.
Beginning with this week’s launch of www.mariamarinradio.com, Terra will work with Citadel Media to manage all aspects of Maria Marín radio in the digital arena, including editorial programming, advertising sales, user experience and Web design. The cross promotional site will be home to exclusive interviews, photos and discussion boards. In addition, behind-the-scenes video of the radio show will be available via the Maria Marín channel on Terra TV.