SQAD, TV, radio and digital cost analysis provider, says Clarion Capital Partners, LLC has completed its acquisition of the company. The existing shareholders, including the CEO, Neil Klar, will maintain an ownership stake in SQAD and continue as CEO.
SQAD media cost forecasting products include (NetCosts—network TV, cable and syndication), Spot TV, Hispanic Spot TV Plus, Spot Radio and the Internet (WebCosts). SQAD provides media data to agencies, buying services, advertisers, television and radio stations, cable operators, program syndicators and Internet publishers. Established in the 1970s, SQAD serves over 1,500 clients.
“This partnership will allow SQAD to grow organically through refinement and augmentation of existing products and an investment in additional data driven product development across new and existing verticals. SQAD will also invest in new personnel additions and look to make strategic acquisitions,” said the company in a press release.
“SQAD has an exceptional management team and is highly respected within the media industry,” said David Ragins, Managing Director with Clarion Capital Partners. “We are in a media landscape where the value of timely and accurate data to make critical advertising decisions is unprecedented, and SQAD is uniquely positioned to capitalize on this revolution thanks to its exceptional data-focused products and industry leadership position.”
“With this partnership, we are transitioning into an accelerated growth mode,” said Klar. “By enhancing our current offerings and expanding to launch new and relevant data-focused products and services, we will be better equipped to serve our clients and the changing landscape of the media industry as a whole.”
