This time it’s not a direct deal with a label or music publisher, but with an artist. They’re calling it a “new model for the music industry.” Under the arrangement, Fleetwood Mac will receive airplay revenue from Clear Channel’s digital and broadcast radio platforms. Fleetwood is now self-producing themselves and is, in essence, acting as their own label. So, every time a Clear Channel station plays a Fleetwood Mac song, the band gets paid a small fee from Clear Channel. In exchange. Clear Channel also pays them less for streaming their stream. No performance royalties exist right now for terrestrial radio, but internet royalties are a different story.
The group’s new EP, “Extended Play,” features the first recording of new Fleetwood Mac music since the release of “Say You Will” over a decade ago.
“Fleetwood Mac has consistently pushed the envelope – creating new sounds, making music that seems designed for radio and looking at the industry in new ways,” said Irving Azoff of Azoff Music Management, a rep of the band. “It’s fitting that a group that’s played such an integral role in radio and music history would be the first band to take such a major step — helping the music industry create a sustainable digital marketplace so it can thrive for decades to come. We’re delighted to join Clear Channel in creating a new model for the music industry, one that will be good for performing artists, good for music fans, and good for the people who have invested their talent, time and money.”
“Fleetwood Mac has blown me away from the first time I heard them – they are the perfect group for radio,” said Bob Pittman, CEO of Clear Channel. “Reaching an agreement with them is the clearest sign yet that this kind of revenue-sharing model represents the industry’s future – it is a win-win-win, for artists, fans and the music business. We look forward to helping Fleetwood Mac get their hit songs to their fans on whatever platform or device they want to find them.”
The agreement with the iconic band follows similar agreements with a number of independent recording labels including Big Machine Label Group, Glassnote Entertainment Group, eOne, DashGo, Robbins Entertainment, Naxos, rpm Entertainment, Wind-up Records, Fearless Records, Zojak Records and Dualtone Records.