A Multimedia Company Implements Matrix Platform


Matrix Solutions’ Monarch Media Ad Sales Platform is now in place at one of the nation’s biggest owners of both radio and television stations.

As such, the company will now have what Matrix calls “complete visibility into their aggregated data while also providing extensive CRM capabilities and media intelligence designed to increase revenue opportunities and extend operational efficiencies.”

The ad sales platform for media companies is now implemented across Cox Media Group (CMG) properties.

The addition of Monarch gives CMG “complete transparency” into historical data, along with what Matrix calls the ability to uncover new, upsell, and cross-sell opportunities, and better organization of daily, weekly, and monthly goal-driven activities and schedules. “Monarch will also provide CMG’s users with quick access to pertinent information when and where needed, simultaneously allowing them to strengthen customer relationships,” the Pittsburgh-based technology firm and conference organizer notes.

“At CMG, we have big plans and as such, we needed to ensure we had an enterprise-wide foundation for our sales organization,” said CMG Executive Board Chairman Steve Pruett. “Matrix was a logical solution for us, they understand our business and their software provides tools that the account executive needs to do their job successfully and the Monarch system also unites budgets, forecasting and actual results to provide enhanced insights throughout our sales organization. With our entire team on one system they will have the necessary information at hand in order to leverage their time and efficiencies while also maximizing the investments of our customers by capitalizing on our entire product suite.”