The CMO Council on Tuesday (4/24) released a report that investigates how some of the nation’s top marketers and advertising decision-makers are calling for more transparency.
Titled “Engage at Every Stage: An Investigation of Video Activation,” this study finds that inaccurate, questionable and false digital media reporting measures have already caused 21% of marketers to pull back on advertising spend.
Additionally, the study finds that media spend in this area will be very much linked to reporting accuracy.
Is this another opportunity for radio and TV to strike back at digital and social media?
