Fox News, MSNBC and CNN were all able to claim ratings victories in Q3, but not CNBC. The network hit a 20-year ratings low in the 25-54 demo over the last three months. With just 38,000 viewers in the demo for total day, the network had its worst ratings since Q1 1993. That figure was also a 24% drop from Q3 2012 when CNBC had 50K in the demo for total day, reports Mediaite.
The numbers for total viewers were not so great, either. With 133K total viewers in total day, CNBC had its lowest quarter since Q2 2005. It was a 19% drop from last year when the network had 164,000 total viewers in total day.
The following shows all saw their lowest-rated quarter ever in 25-54: Squawk Box, Power Lunch, Street Signs, Fast Money and Mad Money. These had their lowest-rated quarter ever in total viewers: Squawk on the Street, Fast Money Halftime Report, Closing Bell and The Kudlow Report. The only show that did not have an all-time ratings low was the 3-4pm hour of Closing Bell with Maria Bartiromo.