In a sign of the times with respect to OTT choices, one of the nation’s largest MVPDs is making sure customers don’t cut the cord but keep it with one of the big draws away from traditional cable TV.
In a historic arrangement, Comcast is now offering a Netflix subscription to new and existing Xfinity accounts.
It expands a partnership that saw Comcast in 2016 launch Netflix on its X1 platform, bringing its subscribers an integrated experience with instant access to Netflix programming.
Sam Schwartz, Chief Business Development Officer for Comcast Cable, said, “Netflix is a great partner, and we are excited to offer its services to our customers in new ways that provide them with more choice, value and flexibility. The seamless integration of Netflix with the vast Xfinity entertainment library on X1 present a unique and comprehensive experience for customers.”
Bill Holmes, global head of business development for Netflix, added, “Our partnership with Comcast on Xfinity X1 has brought easy access to Netflix for our mutual customers. By speaking into or browsing with the X1 remote, millions of customers have found the perfect thing to watch on Netflix. We can’t wait to introduce more X1 customers to Netflix with Xfinity’s new packaged offers.”
Comcast will launch a variety of initial offers this month that include a Netflix subscription.
Offers and availability will vary by market and be open to new and existing customers. Netflix-related billing will be handled directly by Comcast, giving customers one, simple monthly statement.