The Chicago-based agency will provide both creative and media services to help Comcast reach African-American consumers, and also support Comcast’s digital and social media efforts. The deal may include work for the Comcast-NBCUniversal African American Memorandum of Understanding (AAMOU). As part of the deal to acquire NBCUniversal, Comcast will add four cable networks O&O’d or partly owned, by African Americans over the next eight years. Comcast will also be expanding distribution of two existing African American channels.
“Burrell has a strong track record of creating award-winning campaigns that produce results which made them very attractive to us during our agency search,” said Dave Watson, Chief Operating Officer, Comcast Cable. “We are excited to be working with Burrell on our outreach to African-American consumers and on communicating our innovative products and services to this very important audience.”
