The winner could score some $1.2 billion in combined annual ad spend. The newly-merged conglomerates under Comcast are preparing to combine their media accounts and put the consolidated business in review, according to an AdAge article. All incumbents will be invited to defend.
Accounts for all of the separate networks and divisions are spread across numerous agencies and parent holding companies, including Omnicom Group’s OMD; Publicis Groupe’s MediaVest; Horizon Media Publicis’ Fallon; Interpublic Group of Cos.’ Martin Agency.
Divisions include Universal Studios, Universal Theme Parks, NBC Universal Television Group/NBCUniversal’s O&O stations, NBC Entertainment, Comcast’s XFinity service; Comcast Spectacor, Comcast SportsNet, E! Entertainment Television, Style Network, G4, The Golf Channel, Versus, NBC-TV, CNBC, MSNBC, NBC, NBC News, USA Network, Syfy, Chiller, CNBC, MSNBC, NBC.com, MSNBC.com, iVillage, Bravo, qubo, Telemundo Television Studios, The Weather Channel, Hulu and A&E Television Networks.
RBR-TVBR observation: We’re sure it can be worked out to some level of consolidation, but with so many media agencies handling so many different networks and media/entertainment companies, it could end up being messy. The conflict of interest, already having a competitive network on the client list for example, could force some serious choices to be made for the victors here.
