Comcast SportsNet Bay Area kicks off new campaign


Comcast SportsNet Bay Area, the home of “Authentic Bay Area Sports,” is launching a new campaign to support Comcast SportsNet’s commitment to provide comprehensive, exclusive coverage of the NHL San Jose Sharks and the NBA Golden State Warriors. The campaign, which runs throughout the 2008-09 NHL and NBA seasons, uses humor and the slogan “It’s not hard to find” to remind fans where to go for insider coverage of their favorite teams.

The extensive multimedia campaign includes in-arena signage in HP Pavilion at San Jose and Oracle Arena, television, print and radio on leading regional outlets, BART train signage, and online ads on Comcast SportsNet Bay Area tells us that specifically, the ads run locally on KNTV (NBC), cross-channel Comcast Cable systems and KNBR 680 AM radio.

The campaign, via BBDO West, features Sharks and Warriors players “hiding” in obvious places in everyday settings including behind a rock at the beach, standing like a tree in the forest, behind a backyard lawn chair, and behind a living room lamp, and displaying the slogans “It’s not hard to find the Sharks” and “It’s not hard to find the Warriors.” Complementary radio ads ask listeners to “find” the Sharks or Warriors amidst sounds of honking cars, crying babies, rushing water, and, of course, the sound of a hockey or basketball game.