Radio station owners in states where legalized gambling could mean big ad dollars will soon have access to what’s being marketed as the first terrestrial radio network dedicated exclusively to sports betting news and information.
It’s thanks to a content partnership between Vegas Stats & Information Network (VSiN) and Houston-based Gow Media, and the to-be-named network has an August 2019 launch date.
The new network will see VSiN offer news, insights and analysis around the sports betting markets. Gow Media will manage the syndication of programming to radio stations across the country.
Former CBS Radio CEO Dan Mason is VSiN Chairman. He said, “We’re thrilled to provide Gow Media with select sports betting content for terrestrial radio syndication on this exciting new platform. Establishing itself as the leader in the sports gambling information industry, VSiN is differentiated not only by delivering the most credible, actionable sports betting news and insights, but also by adding the entertainment factor with a variety of personalities.
“Over the past ten years sports radio has exploded and now there’s a new, younger audience emerging that will use analytics to inform their wagers within the growing regulated betting markets,” Mason continued. “This new network fits perfectly in that space, combining great personalities and legendary odds makers with sophisticated analytics.”
Gow Media CEO David Gow added, “We are excited about the opportunity to help this new network deliver this unique content to an audience hungry for information about the nation’s betting markets.”
VSiN was launched in 2017 with financial support from Major League Baseball star Ryan Howard and his venture capital firm, SeventySix Capital.
VSiN’s audio content can be found on Sirius XM Channel 204. Its glass enclosed studio is located in the sports book at the South Point Hotel Casino and Spa in Las Vegas.